Digital Signage For Public Transportation

14 Oct.,2022

 

bus digital signage

Digital signage has been playing a key role in all industries, as for transportation industry. Departure times change. Flights and trains arrive late. Bus routes have changed. Certain lines of the subway were suspended. It is also possible that the train encounters some accidents on the way and temporarily cannot arrive on time,or they break down five miles from the depot. Passengers need to be aware of these bad situation before it get worse or change their plans.

In the past, signs at a bus stop or train station were primarily how information was communicated with posters, paper maps, and other small paper-based signs. Passengers relied on multiple signs posted throughout to get an idea about routes, arrival/departure times or where they need to go. This method is somewhat cheap, but there exist several limitations. The most obvious is the fixed still image, which can only contain a set amount of information and therefore only keeps a viewer engaged for a limited amount of time.

And the most problems can be solved by incorporating large format digital displays.

Benefits of digital signage in transportation:

Messaging can be updated easily, timely and remotely

Digital display can update the changing information in real time, such as the route of the airport flight, flight number, arrival time, boarding gate, departure time, return flight, etc. 

From bus stations to train stations to airports, real time information is essential to keep the flow of passengers through the public transport interchanges. Generally, digital signage will provide real-time information to passengers.

  • Accurate information transmission;
  • Arrival times;
  • Emergencies;
  • Delays;
  • Cancellations;
  • Travel guides;
  • Entertainment;

Also, many digital signage regularly show additional information such as weather forecasts, local news headlines, and community notices which bring more value experience to customers.

Generate revenue through advertising

Digital signage does more than just act as a sign, it can also help generate income for transport hubs themselves. The application of digital signage in transportation is generally placed in areas with large traffic, whether it is a free-standing outdoor digital signage at a bus station or a large digital signage display at a railway station or airport. Allocating advertising time to retailers has proven to be a mutually beneficial opportunity. Advertisers can use this platform to promote their products and services to passengers. It’s catching on, and more brands are willing to advertise this way.

Interactive

Digital signage has its Unique interactive capabilities that allow users to swipe, click and search for content with LCD touchscreen. This can be implemented in the transport industry in variety of ways, which is one of the greatest features of digital digital.

Easy-to-see and engaging

With bright colors, pictures, and Dynamic, People are more likely to look at a digital sign than a static poster. And Digital signs can be read and interpreted from a distance, even at night and during inclement weather.

Customization

Each terminal scenario may have different requirements for digital signage,such as screen dimension, indoor digital signage or outdoor digital signage, wall mounted display or free-standing outdoor digital signage. Uniview can meet all your needs no matter what you need at whatever time you need about LCD screen.

Uniview: An excellent outdoor LCD display supplier for transportation

Uniview, which is the professional manufacturer and global supplier of LCD displays with high customization capabilities. Whatever your signage requirements, whether its indoor or outdoor, shop front or exhibition. Uniview have a professional solution to cater to a wide range of signage applications that will allow you to stand out from your competitors and give your brand the image it deserves!

If you are interested in learning more about digital signage, We invite you to contact us with [email protected] or give us a call at +86-755-21009715 to see how we can achieve just that!