How do you track a link?

08 Feb.,2024

 

Zhong Aide Product Page

Creating Tracking Links & URLs

What is a tracking link or tracking URL?

A tracking link or tracking URL (sometimes just called link tracking or link tracker) is special kind of link that tracks who clicked, when and from where. Tracking links are essential for measuring the performance of marketing activity online.

You should always use tracking links when directing traffic on the internet.

Linkly creates tracking links for free. You provide your destination web address, and Linkly will provide you a new web address you can use which tracks clicks, and can perform smart link functions, such as location or device based redirects, retargeting and rotation.

The tracking URLs can use your domain too (so called vanity URLs), so the use of a specialized URL is invisible to the end user.

How tracking links work

When a user clicks a tracking link, the user’s connection first passes through a tracking service (such as Linkly). This logs information about the click (such as the location, device, and time), and then redirects the user’s browser to the final destination.

This process is instantaneous and invisible.

If you use a vanity URL (using Linkly as a custom URL shortener), all tracking links stay on your domain.

This is ideal as it fosters trust, and increases click-through rates, as users can tell where they’re going to go before clicking.

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How do you track a link?

Campaign Monitor

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