Official BMW Individual Frozen Paint Care and Maintenance Guide

09 Mar.,2024

 

dutycalls

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Join Date: Feb 2012

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Drives: M6

Found this from an official BMW press release regarding frozen paints.

"About BMW Individual Frozen Paint Colors.
The special BMW Individual matte paintwork on the M3 Competition Edition adds a rare metallic luster to the vehicle. Compared to conventional exterior colors with gloss finish, the sculpture-like character of the Frozen Silver paint highlights the athletic contours of the M3. To achieve this luster, a special BMW-developed silk matte clear coat is applied over the Silver Metallic base coat. BMW Individual’s Frozen paints meet or exceed all BMW standards for durability and longevity, and feature a full factory warranty. Special care guidelines are provided to customers and authorized BMW centers to prevent the finish from becoming glossy."

I also checked with BMW UK recently about if there is any disclaimer required on the frozen paints and there is not. Just the care guidelines documented widely on this site. Hence the warranty is intact if you follow the advice.

I think it's wise of BMW to issue care guidelines as they are introducing a finish that requires "different" care to what the market is generally used to. It's no different to telling you what kind of fuel or oil to use or not use.

The crux here is BMW are saying don't use the products you would normally use for regular gloss paints. As for the bird poo advice, although more explicit for the frozen paints, it's always been manufacturers advice to remove as quickly as possible to prevent damage.

Even if these paint finishes require more care than usual, it's a premium choice, just like buying an M car means you will use more fuel than most, need more servicing (and more expensive) than most, go through tyres quicker than most. The byproduct of wanting something more special often means a requirement for more care.

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