In order to remain competitive with online stores, brick and mortar retailers are taking advantage of point of purchase displays to improve customer experience and drive sales. There are numerous advantages to point of purchase (POP) displays, show as the ability to showcase a particular item or encourage impulse buys. Studies have found that customers are making up to 82% of their buying decisions in-store, which means customers are more receptive than ever to point of purchase advertising. Lets take a closer look at some of the ways POP displays can benefit your business.
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As a leading designer and manufacturer of custom POP displays and retail fixtures for over 30 years, Milfords team of skilled professionals can help you create displays that will increase sales and reinforce your brand. For more information, call us today at 215-538- or us at .
Point of purchase displays (POP) can be a great tool for brands. There is an abundance of options for customization, materials and usage of POP. No matter the build, POPs offer great benefits for brands as a marketing tool.
Check out the top 5 below.
Increased Brand Visibility Stand out in the saturated retail environment with a custom display piece that highlights your brand. Catch consumers eyes to share your logo, colors and messaging. As consumers travel throughout the store, they will definitely notice your brand!
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Customer Convenience In addition to drawing attention, displays can also securely hold your product. This not only helps keep the product organized, but also makes it easy for consumers to find and access.
Increased Revenue Displays leverage the nature of impulse buying to hit consumers at the exact right time they are making purchasing decisions. When you increase your brand or product visibility, you also increase the opportunity for sales. Added bonus: the increased revenue makes POP displays a cost effective marketing tool.
Elevated Brand Perception Displays provide the opportunity to create a mindset that consumers associate with your product and share a message that will resonate with them. High quality custom displays leave consumers with the lasting impression that your brand stands for a high quality product.
Retailer Appreciation Retailers love the organization and sales that POP displays provide. They make it easy to check quantity levels, direct consumers to a product, and stock the product as needed.
When youre ready to realize these benefits for your team, EPI can help. Were a US-based manufacturer with years of experience helping brands stand out. With our in-house printing, packaging and fulfillment capabilities, we can help you maximize the impact of your next display campaign by helping you get to market quickly and efficiently. Click here to schedule a free consultation with our team.
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