Sometimes, we pass signs that stick to memory, like chewing gum. Some are so iconic they become landmarks. But, no signage can be either, if their visibility is limited. Modern monument signs should be LED enabled. If your monument sign doesn&#;t compete with the rest, it will not stand the test of modern time, no matter how sturdy it physically is. And here are all the reasons why it should spell with LED.
Often found constructed entirely out of concrete or stone, monument signs are also called monolith signs. They are large free-standing solid signs that sit at ground level, usually at the entrance to a business or organization. Unlike pylon signs, monument signs are low profile and are typically not more than 5 feet tall. Because they offer a direct line of sight, passers-by and drivers cannot miss them.
From Google to Microsoft, malls to banks, companies, institutions, and brands all over the world use monument signs to boost their physical visibility. You can get creative as you like using different designs and lettering. You can also use them to complement your establishment or brand image.
Visual Impact &#; The visual impact of monument signage is high. It is not just a sign but a self-identifying landmark that boldly signals your location. It is helpful to potential customers who want to find your business. As an on-premise sign, it is your primary contact with customers and visitors. The sign on the face of your building should be the secondary one. It helps drivers know where to switch lanes and take the turn to drive into the parking lot without wasting any time.
Increase Foot Traffic &#; One of the most integral benefits of a monument sign is it induces impulsive visits by potential customers. The proximity of the sign to pedestrians and drivers bring your business closer to their everyday life. It piques customer curiosity and increases foot traffic. It may even sway them from their original destination and promt them to choose you over competitors. Yodeck reports 75% of retail business owners experienced a boost in in-store foot traffic due to street-facing signage.
Durability &#; These are permanent fixtures. The solid construction of monument signage makes it last longer. Monument signs are weather-resistant and built to withstand outdoor elements.
Cost-effective &#; As part of on-premise signs (OPS), you don&#;t have to rent to display the sign, unlike with a billboard. It is a one-time cost that offers continuous marketing. Monument signs are a part of local advertising without the cost of newspaper adverts, airtime, or impressions.
Wayfinder &#; Your monument sign, if attracts significant attention, will become a wayfinder for people. It is free, unprompted advertising whenever someone gives directions using your company sign as a landmark.
Signage is no longer only display but marketing. It should sell your brand at every opportunity. Modern monument signs do just that with the help of LED. If your sign loses visibility with nightfall, you are not utilizing valued space and opportunity to market your brand. And your monument sign can display more than just the name of your establishment.
Modern monument signs have illuminated letters with dynamic text and graphic display options. These could be one large digital display or two or a mix of LED letters and a fully customizable LED screen. Your monument sign can be all digital display or mounted on concrete, stone, brick, wood, acrylic, polycarbonate, steel or aluminium frame. Modern signs have a two-sided design for optimum visibility. It&#;s important to consider the advantages of a digital display when designing a monument sign.
3D backlit channel letters and LED push-thru lettering make your sign visible and clearly readable even at night. Internally illuminated letters help motorists and pedestrians spot your sign from a greater distance. A digital display beneath the lettering gives you control to modify messages as necessary. Whether it is opening hours, details of your products & services, or free giveaways, it is an opportunity to announce and advertise to the public.
A digital message board can draw in customers who need an extra incentive than just a name. It also helps them find out your opening times if you are closed without having to enter the premises. A digital display offers an unlimited possibility to attract foot traffic.
You could display a welcome sign, greeting, daily offers, PSA, image, or a video clip. You could also go all modern and mount a primary and secondary digital screen on a brick or concrete base. It is especially useful if you can&#;t decide on the design and construction of your monument sign. If you want your sign to be more changeable, a lightbox mounted on a typical monument sign foundation will enable more versatility and visibility.
Simplicity and impact are crucial for a monument sign. People shouldn&#;t be too distracted by additional elements on your sign. However, text, graphics, and visuals should be effective enough to attract attention.
Monument signs are on-premise signs that sit at the main entrance, driveway, or entrance to a parking lot of a building. These signs should sit closer to the road and traffic for maximum exposure to pedestrians and drivers. If there is a nearby busy intersection or roundabout, it should face them.
Your monument sign should have an undisturbed view. There should be no trees or bushes hiding it from view. Good landscaping around the sign helps highlight it better. A mowed lawn, paved ground, or stonework helps give your sign a more monument-like appearance. However, the surrounding should be kept minimalist just as much as the sign itself.
The cost of your modern monument sign depends on its size and features. LED signs and displays use very little electricity compared to other types. Your sign will pay for itself and more in the long run, so do not hesitate to invest in energy-efficient technology. We can help you decide the best way to design your monument sign for maximum exposure and effect.
Your business, place of worship, institution, or organization will experience elevated recognition and branding with the help of a monument sign. It effectively increases traffic to your building and boosts brand visibility. If you don&#;t already have a monument sign or want to upgrade your current one to a modern one, LED Craft helps you make the right impression for your business and premises.
We design fully customized quality-engineered products with high-end graphical content for reasonable prices. We also help you with the required documents for installing your new sign per government regulations.
Did you know that a well-designed monument sign can increase brand recognition by up to 20% according to a study by Small Biz Genius? In today&#;s competitive marketplace, creating a lasting first impression is crucial. Your monument sign is often the first physical touchpoint with potential customers, and a poorly designed one can blend into the background or worse, send the wrong message. But a monument sign designed with intention can become a landmark, silently working 24/7 to attract attention, reinforce your brand identity, and drive traffic through your doors.
This statistic highlights the importance of investing in high-quality, thoughtfully designed signage as part of your overall branding strategy. Just as effective logo design can boost recognition by up to 80% due to its visual impact, your monument sign serves a similar purpose in the physical world, helping to establish and maintain a strong brand presence&#; (Linearity)&#;&#; (McKinsey & Company)&#;.
In today&#;s competitive marketplace, creating a lasting first impression is crucial. Your monument sign is often the first physical touchpoint with potential customers, and a poorly designed one can blend into the background or worse, send the wrong message. But a monument sign designed with intention can become a landmark, silently working 24/7 to attract attention, reinforce your brand identity, and drive traffic through your doors.
Goto zigo to know more.
In today&#;s competitive marketplace, creating a lasting first impression is crucial. Your monument sign is often the first physical touchpoint with potential customers, serving as a silent ambassador for your brand 24/7. But a poorly designed sign can easily blend into the background or worse, send the wrong message.
A well-designed monument sign, however, can be a powerful asset. It can:
Now that you understand the power of a well-designed monument sign, let&#;s delve into the key elements that will make yours stand out from the crowd.
The first step to creating a monument sign that gets noticed is to define its purpose. Is it simply for identification purposes, letting people know your business name and location? Or do you want to showcase your brand personality, using the sign as an extension of your marketing efforts? Perhaps your goal is to attract attention and entice passersby to visit your establishment. Understanding your purpose will guide your design choices and ensure your sign effectively communicates your intended message.
When crafting your monument sign message, remember &#; less is always more. People driving or walking by will only have a few seconds to absorb the information. Avoid cluttering your sign with excessive text or complex graphics.
Focus on a clear, concise message that communicates the most important details &#; typically your company name and location. Think of your monument sign as a billboard with limited space.
Don&#;t let fancy fonts overshadow functionality. When choosing a font, prioritize readability over aesthetics. Here are some key considerations:
By following these guidelines, you&#;ll ensure your monument sign delivers its message loud and clear, leaving a lasting impression on potential customers.
Monument signs come in a variety of sizes, but bigger isn&#;t always better. The key is to find the right balance that complements your surroundings and grabs attention without overpowering the environment. Consider the scale of nearby buildings and the typical viewing distance from the road. A monument sign that dwarfs its surroundings can appear out of place, while a tiny sign might go unnoticed.
If your business operates during evening or nighttime hours, incorporating lighting elements into your monument sign can significantly enhance its visibility and impact. This is especially important for businesses located along roads with limited nighttime lighting. Backlit panels, spotlights, or LED accents are all popular options that can keep your message shining brightly 24/7.
By considering these additional factors, you can ensure your monument sign is not only informative but also visually appealing and appropriately sized for its environment.
The long-lasting impact of your monument sign goes beyond its initial design. Choosing the right materials ensures your sign can withstand the elements and maintain its visual appeal for years to come. Consider the local climate when selecting materials:
A well-designed monument sign should integrate seamlessly with its environment. Consider the color palette, textures, and overall aesthetics of the surrounding area. Here are some things to keep in mind:
Creating harmony between your sign and its surroundings enhances its visual appeal and makes it a more inviting addition to the environment.
While crafting the perfect monument sign can be an exciting process, it&#;s important to consider the expertise a professional sign designer can bring to the table. A professional can:
Before you get too excited about your new monument sign design, it&#;s crucial to understand and adhere to local regulations. These regulations can vary significantly from one jurisdiction to another and often cover aspects such as:
Ignoring these regulations can lead to costly delays and even require you to redesign or remove your sign after it&#;s been installed. A professional sign designer can help you navigate these regulations and ensure your monument sign gets the green light from the authorities.
Throughout this guide, we&#;ve explored the key considerations for designing a monument sign that stands out for all the right reasons. A well-designed monument sign is a long-term investment that can provide years of value, increasing brand recognition, attracting customers, and creating a lasting first impression.
Ready to create a monument sign that becomes a landmark for your business? Contact Tupp Signs today for a free consultation. Our team of experienced sign designers can help you translate your vision into a reality, ensuring your sign complies with local regulations and stands out from the crowd.
When it comes to implementing your sign design, Tupp Signs is your trusted partner. With our extensive experience in the industry, we have the expertise to bring your vision to life. Our commitment to quality craftsmanship, attention to detail, and customer satisfaction makes us the ideal choice for your monument sign project. Give us a call today at 866-324-. Let&#;s talk about your signage!
Updated May 20th
If you are looking for more details, kindly visit Large Landmark Signage.