Many retailers are leery of custom displays, because they perceive them to be an expense their budget doesn&#;t have room for. They opt for generic items, because they&#;re cost-effective and a lot less goes into deploying them.
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But the thing about branding is that it&#;s intended to infuse every aspect of your outlet and what it sells. It&#;s what tells people your story and when they&#;re in-store, that story should be more apparent than ever.
Custom displays can do that.
Let&#;s discuss the pros and cons of custom displays.
Expense.
As mentioned above, retailers tend to shy away from custom displays, because of the cost involved. But they don&#;t have to cost an arm and leg.
You can choose where to place custom display elements for maximum impact and a minimal dent in your wallet. You&#;re in the driver&#;s seat. You may want something just for the front of the store, the cash register, or the center of the store. Custom display outfits will work with you to scale items to your store, lending a tailored appearance.
But if you&#;re leery about outlay, customizing may be something to leave for another day. The size of your store can also impact the usefulness of custom display options, particularly if it&#;s a very small space. It&#;s a highly individual choice to make.
The branding advantage.
Branding is a big deal. As we&#;ve noted, it should touch every aspect of your outlet, from literature, to online outreach, to your storefront, to the back wall. It&#;s your story and it will be told.
Custom displays work with your brand to create a feeling. That feeling is a strong sense of the quality of your enterprise, its mission and your product line. It&#;s who you are, so it matters.
But if you&#;re just starting out, custom displays may seem an additional financial burden. You may not be ready for your brand to &#;gel&#; and become permanent. Many retailers start out with an idea that they develop over time, as they get to know their niche and the customers who frequent it.
For new retailers, customizing at the earliest stage may be a costly error. You may be jumping the gun. One of the most compelling advantages of custom displays is their ability to amplify your brand message in-store, solidifying and clarifying it.
If you&#;re not there yet, perhaps it&#;s best to wait until you are. With more experience under your belt, you&#;ll have a better idea of what you need.
Custom displays are for established brands.
A well-established brand will be able to use custom displays to their full advantage. This is the level of retail at which they&#;re most important.
But if you&#;re still establishing your brand, or if you&#;re not budgetarily prepared for the outlay custom displays represent, off-the-shelf and improvisation can be just as effective.
Clip Strip Corp. is a leading provider of high quality retail POP supports. Our products professionalize and create consistency in your store. Contact us to find out more about our outstanding products.
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If you&#;ve been looking into retail displays recently, you&#;ve probably come across the terms POP and POS - and you&#;re wondering &#;what&#;s the difference?&#;
These terms are often used interchangeably, but they are two different categories of displays.
The goal of this article is to clear up the confusion, and explain exactly what these displays are, and more importantly when to use them!
Next, let&#;s unpack these elements of the consumer journey to continue to clear this up.
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To a marketer, the differences between these two sales is stark! So you need to know the difference.
The quickest way to understand the difference is that a POP (point-of-purchase) Display refers to displays that are out in the retail environment, anywhere that isn&#;t close to the checkout register.
The POS (point-of-sale) Display refers to displays that are near the checkout register, or in key areas close to it.
A POP Display refers to points of in-store interactions between a customer and a product. That can be a wide range of interactions, including shelves, a specialized display that&#;s a billboard, or other promotional material.
This is where a buyer considers purchasing a product, this is before the actual decision to take it to the checkout. They see the product, consider the benefits, and decide if it&#;s something they want.
These displays can offer a single SKU, combinations of SKUs, and more. This can be a Dump Bin, Floor Display, Full-Pallet, and more.
By incorporating a POP Display into your strategy, you will increase the number of customer facing displays at retail and club stores, increasing your presence at the store.
And, as we mentioned a POP Display can simply be a piece of promotional material. This is all about raising awareness of new products.
A POS Display refers to the customer&#;s interaction with products at the checkout or register. This is where the sale actually happens - &#;Point-of-sale&#;.
The purpose of these displays is to draw a customer&#;s attention to your products, typically an impulse purchase or small items.
Think about the cooler of drinks on display, the candy and gum, the magazine racks, the small items on display that are easy to include in a purchase.
These displays are all about impulse last minute purchases - rather than planned ones.
Next, we&#;ll get into the differences in design.
A POS Display will usually have a small number of low price, low weight items. Sometimes there will be a variety, but most of the time they will be the same item on display.
Using a POS Display like a PDQ Tray allows you to neatly organize your products, and include product benefits on the sides and front of the display, to educate the customer a bit.
While POP Displays are much larger, and vary greatly in size, weight, and even products and arrangement.
A POP Display is designed specifically for the product type, beverage, food, electronic, health, toy, etc - and there's a much larger variety of display types to choose from.
The similarities between the two display types are in the execution. Things like color psychology, product benefits, high-resolution graphics, all are a must to attract customers and encourage purchases.
Due to the smaller size of a POS Display, you must be succinct.
Now that we&#;ve established the differences between the two displays, let&#;s talk about how you can incorporate them into your marketing and sales strategies.
POP Displays are a great way to place your products in high traffic areas and get the attention of customers.
They&#;re also crucial in moving your products off of the shelf, and away from competition. This way they can become the customer&#;s sole focus.
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The biggest opportunity with a POP Display is to include product benefits on the side of the display, and to create a &#;billboard effect&#; with a stack of your products and their packaging.
A customer will stop at your display, examine your product, and run through their own personal checklist if the product fits into their life.
By moving a POP Display on the store floor, you can catch them around certain items in the store, and increase your odds.
Point-of-Purchase also stands for the point in which a customer decides to buy.
As you can see, it&#;s crucial to include a POP Display into your next marketing campaign.
That means you need to consider when your item is best seen by a customer.
The location of a POS Display is limited, and most brands will opt for a non-custom approach because of this. Don&#;t do this!
How can you stand out if you use the same display as everyone else?
A POS Display is sometimes a product's only front facing display in an entire store. So it&#;s crucial to use a custom approach to enhance your offerings.
The biggest benefit of a POS Display is that all customers will need to visit the checkout!
So they&#;re almost guaranteed to see your product.
That makes a POS Display a crucial sales tool.
These purchases are all about spontaneous, last minute impulses. Something they want, that they didn&#;t know they needed.
These are also great for a Buy One Get One (BOGO) sale, or using special packaging to catch their attention at the register.
Think about specialty stores, like pet stores - what is right there at the register for sale?
To give you some key takeaways about these displays, here&#;s a few distinguishing traits:
Now that you have a clear understanding about what separates the two displays, let&#;s talk about which style best suits your next campaign.
The right answer generally depends on your objective.
A POP Display offers much more opportunities for customization, mainly due to the variety of display options. For a full list - check out our products.
These displays can be placed anywhere in the store, and you can even have an agreement with most retailers where you try different store positions to learn where you sell the best.
You can choose a hanging display to drive awareness, a Dump Bin to allow bulk merchandise to be on display, or even a display that offers a combination of products that sell together.
With a POP Display you&#;ll have a wider range of possibilities to choose the display strategy that&#;s right for you.
Where as a POS Display is typically close to the register, meaning the options are a bit more limited. That doesn&#;t mean you can&#;t be custom!
There are a number of ways to still stand out with a unique POS Display, you just need the right team.
A POS Display will promote your brand and raise awareness, but only in one place. If that fits your product, then it&#;s the right choice.
If instead you aren&#;t near the register, then you should be considering which POP Display is right for you.
There are so many high traffic areas you can target with a POP Display!
Everyone is trying to increase revenue, so both displays will help you do that with an effective strategy.
If your product is small enough for a POS Display, then it can lead to a large amount of impulse purchases from customers. A POS Display also takes advantage of the size and store allotment of the highest traffic area ever!
But a POP Display will put you out on the store floor where customers are putting items in their cart.
It really depends on the type of products you have, but you could even use a combination of displays to maximize exposure.
This article should give you enough information about the different variables regarding the different display types and when to use them.
But remember, these are general recommendations and a custom display of any kind can do wonders for you sales. You should talk with a manufacturer about your next project to determine your best sales strategy.
While both of these displays will raise awareness and sell your products at retail, consider this:
Choose A POP Display For:
Choose A POS Display For:
There are a range of services some companies can offer you, and Co-Packing is one you should really consider. By having one company design, manufacture, and then handle assembly, pack-out, shipping and fulfillment, you can start saving!
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Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you&#;re part of the family. We will partner with you every step of the way.
With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.
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What is a POP Display?
A Point-of-Purchase Display (POP) is any display that is located on the store floor, away from the register or checkout. These can sell single items, combinations of items, or simply be a billboard to raise awareness at retail. This is a large category encompassing a number of display types.
What is a POS Display?
A Point-of-Sale Display (POS) is any display that is at or near the checkout aisle. POS Displays are all about impulse purchases, last minute items you didn't know you needed. These displays are in the highest traffic areas of the store, and typically sell small and lightweight items.
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