The Ultimate Guide to Successful Point of Sale Displays

06 Aug.,2024

 

The Ultimate Guide to Successful Point of Sale Displays

In this ultimate guide to point of sale displays, we&#;ve compiled everything you need to know to fully understand, design, and manage your in-store POS displays. You&#;ll also find valuable insights exploring the future of point of sale and what to expect next in the retail sector.

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Whether you&#;re a commercial brand on the hunt to increase overall sales or you&#;re a retailer looking to boost a new product line, point of sale displays can offer the ideal solution.

Creating a unique and memorable retail experience for your customers is the key to improving sales and boosting brand loyalty. Join us, as we dive into the ultimate guide to successful POS displays.

Contents

 

What is a Point of Sale Display?

For anyone trying to understand the term, POS, you may be asking: &#;what is a point of sale display?&#;. A point of sale (POS) display is a form of sales promotion found near, on, or close to a point of purchase. Displays located at the point of sale are intended to draw customer attention to specific products.

Point of sale displays come in a huge variety of shapes and sizes. This includes free-standing displays, gondola displays, shelf edging, hanging signs, banners, posters, countertop displays, end caps, display racks & rails and display cabinets.

POP vs POS Displays: What Exactly is the Difference?

The terms POP and POS can be used interchangeably, but it&#;s important to know that they&#;re not exactly the same thing. POP displays are typically found in a &#;product placement zone&#;, for example;

  • A retail entry point
  • The end of an aisle
  • A centralised location in a store
  • Amongst other products on a shelf

As POP displays appear throughout a store, they offer a wider window for brands or retailers to promote products and offer the ideal space to educate customers, promote product USPs, cultivate brand awareness, and encourage shoppers to choose a product.

With POS displays, shoppers have already made the majority of their shopping decisions and are ready to complete a purchase. Apart from those slight differences, the terms POS and POP displays can be used interchangeably. Displays can be placed everywhere in retail, from the tills, the entrance, or the counter, to shelves, walls and down an aisle.

How Effective are POS Displays?

A POS display&#;s main strength lies in the fact that their location almost always guarantees a customer will encounter your product during their shopping trip. POS displays can also easily be switched-out or rotated to promote smaller products, encourage impulse buys, and incorporate promotions. Think &#;buy one, get one free&#;.

 

POS Marketing Theory

The point of sale (or point of purchase) is one of the most important touchpoints in the customer journey and the primary point for sales if marketed effectively. Anywhere customers move near a point of sale counts. To best promote your products effectively, aim to use in-store space as effectively as possible. It&#;s vital to create POS marketing strategies that truly optimise your sales efforts, find out more in this blog.

What is the Purpose of a Point of Sale Display?

With a clever design, in-store POS displays are a great way for brands and retailers to push products that shoppers are likely to buy impulsively. Even if your POS items are only small, they&#;ll add up to a significant amount of profit if customers purchase them consistently.

Product displays not only help brands showcase their products, but a targeted POS display can also tell a story, elevate a product, and persuade a customer to buy a product they might not have planned to buy.

What is Point of Purchase Marketing?

It&#;s important to understand how point of sale displays fit into wider retail marketing strategies that encourage consumers to purchase. &#;Point of Purchase Marketing&#; is the specific act of marketing a product to a consumer at the point they&#;re considering making a purchase. We answered the question, &#;what is point of purchase marketing&#; in more detail, in this blog.

POP marketing typically involves selling a new product to current customers or to completely new consumers. Retail displays at the point of purchase work by showcasing a brand that encourages consumers to go through with a purchase based on how a product or service is advertised.

What Psychological Marketing Techniques do Point of Sale Displays use?

POS displays are used to trigger what marketers refer to as &#;problem recognition response&#; in people. The most common products found at POS displays are items that aren&#;t at the top of a customer&#;s mind.

In-store POS displays provide visual exposure to products to help make consumers realise they may need that particular item to solve a problem, for example: IKEA places tool kits at their point of sale so that customers can assemble their newly purchased flat-pack furniture. POS displays are designed to stop your buyer in their tracks.

Why is POS Merchandising Important?

Point of sale merchandising is the practice of promoting products and in terms of POS, this is usually a product display or signage.

Merchandising has always played a pivotal role in improving retail sales. Visual merchandising with POS methods allow businesses to show off their creativity while promoting their products. Even if the items at your POS are small, over time they&#;ll add up to a significant amount of profit if you can get your customers to make consistent purchases.

POS merchandising displays also create the opportunity to highlight a particular product line, move overstocked items, show seasonal items, and remind customers they may need more of a specific product.

The Role of POS Merchandising in a Sales & Marketing Strategy

As a marketing manager, you know that the point of sale is far more than a place to encourage transactions. Your POS display should be considered a strategic asset to help your business improve both profit and marketing efforts.

Thankfully, there are countless options for creating a POS marketing strategy.

Before you get started with your POS marketing strategy, take a moment to identify your goals. For example, do you want to upsell overstocked items, increase the visibility of new items, highlight a specific line of products, or spark limited-time interest?

Marketing managers in the world of retail should understand the key role product manufacturers play in the point of sale display process. Point of sale and point of purchase display manufacturers will often send representatives to visit stores to negotiate variations in POS (and POP) displays. In-store space is a scarce resource, so it&#;s important to use it strategically and effectively.

How Point of Sale Displays Increase Sales

By the time your customers are in-store, they&#;ll already be in the right mindset to make a purchase. After all, they&#;re almost certainly there because they&#;ve already picked out something to buy. Anywhere your customers stand or move while making a purchase is an opportunity to sell. Make use of your space to separate out your POS marketing areas.

Whether you opt for a free-standing display unit or invest in eye-catching hanging signs, a well-designed and strategically placed POS display can make all the difference to a customers&#; average spend-per-visit. The Advertising Research Foundation concluded that even the simplest POS displays had the potential to increase in-store sales between 12% and 27%.

All shoppers can relate to the frustration of long queues at the till. Engaging POS displays, along the path to the checkout, can dissuade customers from abandoning their trolleys or prematurely leaving the store before they&#;ve completed a purchase as well as being a powerful upselling tool. POP displays are a great tool to keep your customer occupied on the journey to the point of sale.

What Makes a Good Point of Sale Display?

If you want to maximise the effectiveness of your POS displays, you&#;ll want to incorporate compelling designs that grab customer&#;s attention.

Features of Powerful Point of Sale Displays:

  • Spotlight product features and benefits. Be upfront about the benefits customers receive from purchasing your product. Better yet, add in a punchy call to action like &#;Buy Now&#; to motivate immediate purchases.
  • Show the product in use. Visual imagery helps create a desire among your customers. Show customers how your product can be used, but be careful to ensure the models fit the image of your target market.
  • Make your point of sale display interactive. New retail technologies like QR codes and augmented reality allow customers to interact at the point of sale using their mobile devices. Direct customers to landing pages or videos that offer more information and a more detailed sales pitch while they&#;re waiting.

Point of Sale Display Examples

Point of Sale Ideas by Sector

Different retail sectors require unique approaches to point of sale advertising ideas, (we shared our top 9 POS advertising ideas in this blog).

Here are a few of our top point of sale display ideas across a range of industries:

Cosmetics Point of Sale Displays

Sports Point of Sale Displays

Fashion & Apparel Point of Sale Displays

Consumer Electronics POS Displays

DIY & Garden POS Displays

Food & Drink POS Displays

Point of Sale Display Ideas by Type

Marketing managers have to balance creative innovation with functionality when designing innovative POS display stands. But, striking the right balance doesn&#;t have to be an uphill battle. Use these ideas to imagine the best type of point of sale displays for your retail space.

Discover how KSF used POS and POP display solutions to bring Osprey&#;s brand to life in this case study.

Free Standing Displays

Free-standing POS and POP displays can be placed anywhere in a store to showcase your products to the right people.

Counter Top Displays

Placing a POS display on a countertop is a great technique to attract attention to new or promotional products.

Point of Sale Display Units

Floor standing POS displays units are useful for exhibiting your product and bringing your marketing to life.

 

Transportable Product Displays

For a product display that can be moved around a retail store, a product display on wheels might be the answer.

Product Display Cabinets

POS display cabinets can be placed away from the wall so customers can view your products from all sides.

Gondola End Displays

As shoppers move between aisles, gondola end displays are an effective use of space to promote your brand and your products.

Point of Sale Ideas by Material

When you&#;re considering a POS display solution, one of the first things you must think about is the suitability of materials needed to meet your requirements. Think beyond the intended use of the display, and also consider the permanency of the POS display along with the best materials to minimise any environmental impact.

Metal Point of Sale Displays

Metal POS displays are a robust, professional and premium option. There are various metals available, from lightweight aluminium to high-end copper.

Perspex & Plastic Point of Sale Displays

Choosing plastic and perspex in your POS displays is a lightweight, durable, option that&#;s easy to decorate through printing and painting.

Cardboard Point of Sale Displays

Cardboard POS displays are easy to distribute and assemble, and also allow you to play with creativity to come up with a unique style.

Glass Point of Sale Displays

A POS display made from glass is suitable for premium, high-end products.

Wooden Point of Sale Displays

Wood is a good choice for eco-friendly brands, where a more natural look will suit your products. Wood is also highly durable for the retail environment.

Picking the right materials for your POS display stands can be challenging, especially if you&#;re on a budget. Find out whether cardboard or plastic displays are the best option for your store.

 

Successfully Managing Your Point of Sale Projects from Start to Finish

POS marketing displays are great for catching customer attention and encouraging impulse buys. Nevertheless, as a marketing manager, how can you make sure the display achieves the best possible results?

To achieve the best results, you first need to understand your end goals. For example, do you plan to use the display to boost brand awareness? If so, then you should plan to include strong imagery and eye-catching colours. Or, do you primarily want to increase purchases? Then a more sales-focused display would be the ideal choice for spotlighting your products and increasing the chance of spur of the moment purchases.

Remember that, ultimately, a POS display should target your customer &#; so it&#;s important to think about how they&#;ll experience it. Consider how much time they&#;ll have to soak in your display at the point of sale. Customers are unlikely to have time to absorb a lot of information, so tailor your retail POS design towards quick impulse purchases.

We covered the steps to take when choosing the features of your custom point of purchase displays in this blog. Ask yourself these questions:

  • How permanent should the POS display be?

When deciding how long you want your POS displays to last, you have three main options: permanent, semi-permanent or temporary. The longer you expect your display to last, the more you should prepare to pay. The level of permanency of a display also impacts other decisions, including the type of materials that need to be used. For example, a cardboard display is only intended for temporary use.

  • Where exactly will the product display be located?

Consider location as part of the design. Think where exactly your customers will see it. On the till? As a free-standing unit? Or, will it be located in a specific aisle close to your existing products?

  • What&#;s the intended goal of the display?

The overarching goal of a POS display is to sell a product. But, as a marketing manager, you can (and should) be more specific. After all, there&#;s a huge difference between trying to sell as much of a discounted item as possible and attempting to get customers to take the plunge and try a product that&#;s just entered the market.

  • What&#;s the store&#;s visual aesthetic?

Every store has a different style, so it&#;s important to make sure your display matches accordingly. If you don&#;t match your POS display to your brand, it&#;ll look out of place and potentially make customers less likely to buy the product.

Using Shopper Insights to Plan Your Point of Sale Display

Using shopper research is a good way for brands and retailers to understand their customer&#;s specific behaviour and motivations. Shopper research employs a whole host of methodologies and questions to gather valuable data and information about consumers.

Conducting shopper research can help to effectively plan POS and POP product displays. After all, the only way to truly understand the unique and dynamic customer buying journey is to put yourself in your customer&#;s shoes throughout your store including at the point of purchase.

Google shopping insights show that more than ever, customers are doing research before they decide to make a purchase. Whether they&#;re deciding to buy, learning how to use a product, or looking for inspiration on their next purchase, the online world is hugely impactful &#; even at an in-store product display. By the time customers arrive in-store, they&#;ll already be in the mindset to make a purchase. They&#;re almost certainly there because they&#;ve already picked out something to buy after researching online.

Research conducted by McKinsey & Company concluded that today&#;s shoppers typically make fewer trips to a store but buy more when they do shop. The study found that shoppers now go to the store not to browse, but instead with a clear purpose in mind.

Revealing shopper insights has created a more strategic than a tactical shift in shopper marketing and aligning sales goals with point of sale displays. By understanding customers more deeply, shopper insights help brands and retailers tailor POS displays that resonate with customers.

How to Design Your Retail Display

While location and placement are crucial, your retail display design should be a top priority. Learn more about how to achieve your brand vision with your retail displays in this blog.

If you&#;re struggling to come up with retail POS design ideas, you could:

  • Reach out to a retail display designer for their thoughts and ideas.
  • Research your competitors and find POS displays they&#;re executing with success.
  • Read POS case studies for inspiration about successful retail display designs.
  • Ask your target audience about what motivates them to make a purchase.
  • Conduct A/B testing to determine which displays yield the best results.

For more ideas, read our blog with 7 tips for retail pos design.

Aligning your marketing campaign and design assets is a great way to elevate your brand and establish a stickiness in the minds of consumers. Tell a story with your retail POS design.

 

GET STARTED WITH A RETAIL DESIGN BRIEF

 

How to Design an In-Store Promotional Display

Promotional marketing can be challenging when there are other displays fighting for customers&#; attention. By designing bold in-store promotional displays, you can focus consumer attention away from other products and directly onto yours. This blog goes into more detail on designing in-store promotional displays.

Don&#;t be afraid to think outside-of-the-box when designing a POS display. As long as you make your display relevant to your customers, you&#;re onto a winner. Make sure your message is concise and try weaving a story into your product displays that connect directly with your customers.

 

How to Appoint a Point of Purchase Display Partner

When speaking to a retail design agency or a product display manufacturer, think about the elements you&#;need to sell effectively versus the elements of that are simply &#;nice to have&#;. It&#;s important to carefully consider your budget and how quickly you need your display fittings and fixtures to be assembled in-store.

At KSF Global we have the expertise and talent to create beautifully designed and high-quality POS and POP displays. Our experienced designers are able to create bespoke POS displays to meet your specifications. The team can also develop something inspired by your creative brief.

The Future of Point of Sale: How Point of Sale Displays are Evolving

Digitisation plays a critical role in customer experiences online and in-store. From mobile applications to digital POS displays, technological advancements represent an important shift in ever-evolving in-store experiences.

How are Emerging Retail Technologies Changing Point of Sale Displays?

With new POS display technologies, retailers can offer customers a more personalised shopping experience. This will simultaneously help them to make more informed buying decisions at the point of sale.

Digital point of sale displays provides retailers with a unique opportunity to fine-tune marketing tactics. This type of POS display potentially drives customer engagement and retention rates while also positively impacting revenue and profit margins.

Technological innovation allows retailers to come up with better in-store layouts to gradually reduce inventory volumes and eliminate inefficiencies and unnecessary carrying costs.

getell are exported all over the world and different industries with quality first. Our belief is to provide our customers with more and better high value-added products. Let's create a better future together.

Point of Sale Display Trends in

From in-store digital product displays to self-service kiosks, retail in is geared to become more technologically connected and digitally immersive than ever.

Artificial intelligence promises to deliver better overall shopping experience as well as transform in-store point of sale areas. Online shopping has set the bar for the shopping experience. And through data collection, the convenience and intuitive suggestions can be useful for in-store shoppers too.

Through AI similar POS experiences can be created in-store. By personalising product recommendations based on a customer&#;s past behaviour and purchases, retailers can use their POS to offer relevant product displays.

Why Brand Leaders Need to Follow New Retail Trends

With digital POS displays, brands and retailers can deliver in-store experiences and strategic brand messaging that&#;s consistent across online and offline marketing channels. Emerging tech provides a consistent, efficient, and speedy service that meets customer expectations.

Brick-and-mortar stores must harness new retail technologies to offer a more coherent, fully integrated omnichannel shopping experience across multiple touchpoints. Creating multiple touchpoints provides better support across the purchase journeys &#; including at the point of sale. Therefore, brands and retailers can fully optimise return on investment and boost sales.

 

Start Your POS Buying Journey Today

KSF Global is a leading point of sale display manufacturer specialising in comprehensive retail display solutions, including POS displays and POP displays, along with custom retail fittings. With our extensive expertise in creating and designing a diverse range of display solutions and retail store fixtures, we excel in crafting high-quality products that effectively showcase your merchandise.

Discover everything you need to know about buying a point of sale display stand in our Point of Sale Display Buying Guide.

Find out how KSF Global can help you make a success of your next product launch with effective point of sale marketing techniques by getting in touch today.

The Ultimate Guide to POS Displays: Designing for Success

Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we&#;ll share everything you need to know about POS displays. From the basics to real-life examples of POS campaigns, you will find out more about these displays. 

Let&#;s discover: 

What Is a Point of Sales (POS) Display? 

A point-of-sale display, commonly known as a POS display, is a specialized type of sales promotion strategically positioned near or on a checkout counter (referred to as the "point of sale"). Its primary purpose is to capture the attention of customers towards specific products, which could be newly introduced items or those available at a special discounted rate. 

Additionally, POS displays are utilized to highlight and promote special events such as seasonal or holiday sales. Various types of POS displays include free-standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units (CDU), display packs, endcaps, display stands, mobiles, posters, and banners.

Types of Point of Sale Displays

Displays on the counter

These compact and petite displays are situated on the counter where customers complete their purchases. Typically, they showcase products meant for impulse buys, including items like candy, gum, magazines, or accessories.

Displays on the floor

These expansive and attention-grabbing displays are positioned on the store floor, frequently near the entrance or at the end of an aisle. They highlight seasonal products, new arrivals, best-sellers, or promotional items. Additionally, these displays may incorporate interactive features like touchscreens, QR codes, or product samples.

The use of lightboxes

These luminous displays utilize LED lights to generate a vibrant and colorful effect. They can be employed to showcase images, logos, slogans, or messages that captivate the attention and interest of your customers.

Free Standing Display Units

A Free Standing Display Unit (FSDU) is a standalone promotional fixture designed to showcase products in a retail environment. These units are often strategically placed to attract customer attention and drive sales by effectively displaying merchandise. FSDUs are versatile and can be customized in terms of size, shape, and branding to align with specific marketing goals. They are commonly used to highlight new products, promote special offers, or enhance brand visibility in high-traffic areas of retail spaces.

PDQ Display

A PDQ (Pretty Darn Quick or Product Display Quickly) Display is a compact and ready-to-assemble retail display unit designed for efficient product presentation and quick deployment. PDQ displays are often placed near checkout counters or in high-traffic areas to encourage last-minute purchases and impulse buying. These displays are known for their ease of setup and are pre-packed with products, making them a convenient solution for retailers looking to promote specific items or capitalize on seasonal trends. 

Gravity Feed Display

A Gravity Feed Display is a retail merchandising fixture designed to optimize product visibility and accessibility. This display system relies on the force of gravity to automatically feed products forward as items are taken from the front, ensuring a consistently stocked and organized appearance. Typically used in supermarkets, convenience stores, and retail environments, gravity feed displays are popular for items such as snacks, beverages, and other packaged goods.

Why do you need a point-of-sale display?

A Point-of-Sale (POS) display serves several important purposes in a retail environment:

  • Increased Visibility: POS displays are strategically placed at or near the checkout area, where customers are likely to spend time waiting. This prime location enhances the visibility of specific products, promotions, or impulse items, increasing the likelihood of additional sales.
  • Impulse Purchases: These displays are designed to attract attention and encourage impulse purchases. By showcasing products in an appealing way, often with eye-catching graphics and strategic positioning, retailers can capitalize on customers' spontaneous buying tendencies.
  • Promotion of New Products or Offers: POS displays are effective for promoting new products, special offers, or seasonal items. They provide a dedicated space to highlight and communicate promotions, encouraging customers to try something new or take advantage of a limited-time deal.
  • Brand Awareness: Customized POS displays can reinforce brand identity and create a

    memorable shopping experience

    . By integrating branding elements into the display design, retailers can enhance their overall brand presence and leave a lasting impression on customers.
  • Space Optimization: In crowded retail environments, space is often limited. POS displays offer a solution for maximizing limited space by efficiently showcasing products in a compact and visually appealing manner.
  • Cross-Selling Opportunities: POS displays can be strategically organized to promote complementary products or upsell items related to the ones being purchased. This encourages customers to consider additional items, potentially increasing the average transaction value.
  • Seasonal or Event-Specific Marketing: Retailers can use POS displays to adapt to seasonal changes or specific events. Whether it's promoting

    holiday-themed products

    or tying into a special occasion, POS displays allow for flexible and timely marketing.

Product on the point of sale display - examples

Point-of-sale displays can feature a wide range of products, and the choice often depends on the retailer's goals, the nature of the products, and the current marketing strategy. Here are some examples of products commonly found on point-of-sale displays:

Candy and Snacks: Small, impulse-buy items like chocolates, candies, and snack-sized packages are frequently placed near the checkout to tempt customers with a last-minute treat.

Magazines and Impulse Purchases: Magazines, gum, mints, and small novelties are often strategically positioned for customers to grab on a whim while waiting in line.

Travel-Sized Toiletries: In drugstores or supermarkets, travel-sized toiletries such as shampoo, toothpaste, and hand sanitizer may be featured on point-of-sale displays for customers looking for convenient travel options.

Seasonal Items: Depending on the time of year, retailers may use POS displays to showcase seasonal products. For example, sunscreen in the summer, umbrellas in the rainy season, or holiday-themed items during festive periods.

Gift Cards: Point-of-sale displays are an ideal location for promoting gift cards, encouraging customers to pick up a gift card as they complete their purchase.

Tech Accessories: Small electronic accessories like charging cables, headphones, or smartphone stands might be featured on POS displays near electronics or gadget sections.

Beauty and Skincare Minis: Cosmetic stores often use POS displays to showcase mini-sized versions of popular beauty and skincare products, encouraging customers to try new items or buy travel-sized versions.

Batteries and Chargers: Near the checkout of electronics or home improvement stores, you might find point-of-sale displays featuring batteries, chargers, and other electronic accessories.

Small Toys and Games: Retailers catering to families often use POS displays to showcase small toys, games, or puzzles, targeting parents looking for quick entertainment for their children.

Things you need to remember when you are creating a point-of-sale display

Take a Chance

Innovative Design: Experiment with creative and innovative design elements that stand out from the competition. This might include unique shapes, interactive features, or unconventional materials.

Bold Colors and Typography: Take a chance with bold and attention-grabbing colors. Use eye-catching typography to convey a sense of excitement and urgency.

Showcase the Benefits of Products

Clear Messaging: Clearly communicate the key benefits of your products. Focus on how they meet the needs or solve the problems of your target audience.

Visual Demonstrations: If applicable, incorporate visual demonstrations or graphics that highlight product features and usage. Help customers visualize how the product will enhance their lives.

Make It Your Own

Brand Personality: Infuse the display with your brand's personality. Ensure that the design, messaging, and overall aesthetic align with your brand identity.

Customization: Tailor the display to reflect the unique qualities of your products. Consider customizing the display based on the specific characteristics that set your brand apart.

Engage the Senses

Interactive Elements: Integrate interactive elements that encourage customers to engage with the display physically or emotionally. This could include touch-and-feel components or interactive screens providing additional product information.

Sensory Appeal: Consider how the display appeals to multiple senses. For instance, use scents, textures, or sounds that enhance the overall experience.

Tell a Story

Narrative Elements: Craft a narrative around your products that resonates with customers. Use storytelling to create an emotional connection and convey the value of your offerings.

Sequential Presentation: Arrange products in a way that tells a story or guides customers through a logical sequence, showcasing complementary items or a product's evolution.

Customer Involvement

User-generated Content: Incorporate user-generated content, such as customer testimonials or reviews, to build trust and authenticity.

Interactive Displays: Create displays that encourage customers to participate actively, fostering a sense of involvement and personal connection.

Robotic POS Display

POS displays have been a retail mainstay for decades. In the s, the emergence of retail chains saw various campaigns featured on cardboard POS displays. However, when eCommerce arrived, brick-and-mortar stores didn't significantly evolve.

Recognizing the continuous evolution of technology designed to assist us, physical stores are now placing more emphasis on innovation. Today, robots within stores are not just a sci-fi concept; they are utilized for customer support and stocking. Imagine a robot directly boosting sales, not just indirectly aiding with stocking.

A robotic point-of-purchase display that is not a mere fantasy for forward-thinking retail chains. Enter Tokinomo Shelfobot and Visibubble, robotic POS displays for brand activations in grocery stores. By seamlessly integrating light, motion, and sound technologies, Tokinomo offers much more than a regular POP display.

Tokinomo represents the future of POS displays, as it:

  • Attracts more customers
  • Interacts with shoppers
  • Allows products to speak for themselves
  • Enhances brand recall
  • Provides real-time data about interactions
  • Boosts sales by an average of 200%

The best part? Managing these futuristic displays is convenient and flexible through our cloud-based platform, accessible online from any device. Setting up a campaign is swift, requiring just a few minutes once the device is in place in the store, holding the product.

On the cloud-based platform, you can upload audio files for Tokinomo Shelfobot to use in presenting your product. Additionally, you can make the product move or dance in various ways, adjusting the lighting to fit your campaign.

Consider customer engagement: Are your shoppers captivated by regular point-of-purchase advertising? Over 70 percent of purchase decisions are made in-store due to visual and emotional stimuli. Regular displays may be overlooked, but a robotic POS display like Tokinomo Shelfobot or Visibubble is hard to ignore!

Customers don't just walk past Tokinomo; they stop, stare, interact, take photos, and share their experiences. Why? Because Tokinomo does what other POP displays can't: it interacts with customers, keeping them engaged.

Crucially, Tokinomo addresses a key limitation of regular POS displays by offering real-time data. This allows you to monitor your in-store marketing campaign and make adjustments on the fly, a capability lacking in traditional displays.

In comparing regular POS displays to Tokinomo:

Tokinomo Shelfobot, as a robotic POP display, presents a paradigm shift from old-school methods. Choosing innovation with Tokinomo provides retailers and brands with a competitive edge, delivering a unique and memorable shopping experience for customers. 

Unlike traditional displays, Tokinomo offers multiple promotion options, allowing for scenario creation, real-time monitoring, and daily campaign adjustments. Innovative, easy to set up, and effective at converting customers, Tokinomo represents the present and future of POP displays.

POS vs. POP - which is better

While both POP and POS displays play roles in product promotion and revenue generation, there are distinct differences between them:

POS Displays Are Exclusive to the Register Area

Consider POS displays as a more focused variant of POP displays. POP displays encompass general product showcases throughout the store, while POS displays are confined to specific locations&#;typically where customers finalize their purchases. In most retail settings, this is the checkout counter or cash register. POS locations can also extend to digital checkout pages for online retail.

POS Displays Feature Smaller Quantities

Unlike POP displays, which often occupy shelves or floor space, POS displays tend to be more compact, housing individual packaged items. Think of items like pre-packaged candies, energy bars, or small seasonal products. At this point, shoppers have concluded their browsing and are ready to make a purchase. Consequently, a point-of-sale product display becomes a valuable opportunity to drive last-minute impulse sales through attractively designed displays and strategically placed products.

In contrast, POP displays are generally larger and can accommodate multiple items. They are well-suited for promoting multi-packaged items, such as cases of soda.

Distinct Purposes

POP Displays Educate and Convince: POP displays aim to inform customers and persuade them to make a purchase. They provide sufficient space to include a brand's mission, product benefits, or company narrative. POP displays may feature eye-catching graphics and custom shapes. For example, a grocery store might showcase a vibrant endcap display promoting a new or seasonal product.

Customers are encouraged to interact with POP displays, read the displayed text, examine the product closely, and decide if it meets their needs. POP displays excel at spreading brand awareness and promoting new products or sales.

POS Displays Urge Impulse Buys: In contrast, POS displays are designed to prompt impulse purchases. They appeal to a customer's immediate mood or desire for something enjoyable. Customers often don't plan to buy items near the register, but if a product catches their eye, appears to fulfill a need like hunger or thirst, and is reasonably priced, they are likely to make a purchase.

The choice between POP (Point of Purchase) displays and POS (Point of Sale) displays depends on your specific marketing goals, the nature of your products, and the shopping environment. Each type serves a different purpose in the retail strategy, and the effectiveness of one over the other can vary based on the context.

In many cases, a balanced approach that integrates both POP and POS displays strategically within the store can be the most effective. It's essential to align your display strategy with your overall marketing objectives and the preferences and behaviors of your target audience.

Using POS displays for in-store marketing

POS (Point of Sale) displays emerge as powerful tools for driving last-minute impulse purchases and enhancing the overall shopping experience. Positioned strategically at checkout counters these displays cater to customers on the brink of completing their purchase. Unlike their broader counterparts, POP displays, POS displays focus on compact, single-packaged items, leveraging the immediate buying impulse of shoppers.

 Their ability to captivate customers in high-traffic areas, coupled with real-time data insights and customization options, positions them as a dynamic and effective solution for brands seeking to boost sales and engage customers at the critical point of purchase. As technology continues to advance, the integration of innovative POS displays, such as Tokinomo, underscores the evolution of these tools into indispensable components of modern retail marketing.

For more information, please visit POP Display Graphics.