In the field of point-of-purchase (POP) marketing, much effort goes into making the most effective display materials. Because a strong display solution can help in competing for retail support, it's important to understand the different types, and how they make an impact.
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#marketing #POP #merchandising #FMCG
June &#; bh
So, what's the key to effective displays? It's all about customization! Many solutions can fit any situation. To work well, display doesn't need to be big and loud. Every material can engage with shoppers, as long as it strikes the right chord.
In this article, we'll first talk about what a POP display is, and its role in marketing. Then, we'll look at examples from the two categories of permanent solutions: free-standing displays and retail fixtures.
We specialise in the creation, design and manufacture of point-of-sale display materials, specific retail furniture and merchandising solutions, all 100% custom-made to the in-store projects of retail and brand. At Team Pilotes, we prioritise environmental sustainability by analysing the life cycle of each project to minimise its impacts &#;&#;
A POP display is a material stores use to show off products to shoppers. When making retail plans, brands focus on how their display looks. It's usually the first thing store visitors see from a brand.
Every brand selling in physical stores uses POP displays. Marketers who specialize in merchandising are the ones who design and organize displaying. They do it when launching new products, getting visitors interested in existing ones, or during promotions. They make sure the displays work well and can handle the wear and tear of the store.
Most times, people learn about products through ads outside the store, like on TV, radio, social media, or in magazines. But once they're in the store, POP displays take over. They bring back memories and pull shoppers toward the products, whether consciously or not.
A free-standing display unit is any stand-alone presentation in a store that grabs your attention. These displays put an offer right in the middle of your shopping journey, either in the aisles or all around the store, and preferably in the most busy zones. The materials are customized to fit the brand and the products they present.
Stocked with merchandise, floorstand boosts how noticeable and reachable the items are when it matters most. With attention-grabbing shapes, materials, vivid graphics, and colors, these stands look appealing, keeping everything tidy on shelves or hooks. They not only make the brand more recognizable but also invite people to check out what's on display.
&#; To find out more, read our article > Why a floor-display should be part of any marketing mix ?
Floor-standing display unit 'My spirits corner'
Captain Morgan floorstand
Display rack chocolatier Galler
Power wing for biscuits
Isle units are stand-alone floor displays you can approach from any side. You'll find them anywhere in the store where there's open space. They are powerful displays since they break through traffic-flow patterns and keep shoppers engaged.
Display for organic superfood brand
Spinner display for gift boxes
Bottle display for chewing gum
4-sided floor unit for spirits
A showcase, display case, or cabinet is a special kind of stand-alone display with glass or see-through plastic all around it. It shields valuable items from being touched by people. To touch or buy something from the showcase, customers usually need to ask store staff for help. These displays are great for high-end items that are at risk of being stolen because they provide extra security.
Logic vape cabinet
Showcase display anniversary collection
Display case for e-cigarettes
CBD High Society display
A countertop display is a stand-alone presentation, usually with smaller items. Placed on a shop counter or table, it encourages shoppers to buy on the spot. It's a great way to showcase products without taking up much space.
&#; To find out more, read our article > Countertop display: the most direct advertisement
Counter-top for candy, injection moulding
Counter display for glasses, metal
Tiger Balm counter-top display
Counter-top stand for food supplements
Brands can create unique glorifiers to display their products in a different way. These glorifiers serve ornamental purposes, providing a special visual experience that's both attractive and informative. They're the perfect way to highlight a product with endless options for shape, design, and material. Since glorifiers are meant to showcase qualities and features, buyers can find the item on its home shelf.
A VIP bottle presenter or a parade tool is a type of POP material used to create excitement in nightclubs, restaurants, bars and other on-trade venues. With its design and visual appeal this remarkable material strengthens the desirability of the drink offering. It invites customers to fully immerse themselves in a Very Very VIP serving ritual. A parade tool is always mobile, allowing waiters to theatrically present the featured bottle at the customer's table. Spectacle and content to be shared on social media guaranteed!
&#; To find out more, read our article > Spirits & drinks: use a bottle glorifier to stand out in hospitality venues
Retailers set up animations in their windows to attract potential customers and draw them into the store. These window displays represent the store and can be the deciding factor in whether someone decides to enter. They create visually appealing designs that convey a brand, an offer, or the essence of the store.
&#; To find out more, read our article > Retail Window Display: Tips, Ideas & Inspiration
X-mas display for a personal care retailer
Shop display
X-mas display for a personal care retailer
Easter display Neuhaus
Gondolas are larger, free-standing shelving units with one to four sides, placed in open areas of a store. Designed to hold items for as long as needed, they often have adjustable shelves to display different types of packaging. While they're usually made of metal, brands can promote themselves through graphics, scenery, and attractive color schemes.
Gondola for a personal care set
Installation for nail polish
Gondola bath & beauty care
Front-end installations
This category includes all POP solutions to guide and inform visitors about product features, benefits, technical details, usage, and more. These displays don't always relate to a product directly. In practice, the distinction isn't always straightforward ...
&#; To find out more, read our article > The 2 pillars of instore marketing: presentation and instore communication.
&#; To find out more, read our article > 7 types of instore messaging ... and how they influence shopping behaviour?
Fisher Price toy guide
Sunbrella sunscreen catalogue
Beka bedding materials & accessories guide
Berry Floor color library
Digital strategies, along with technological devices in digital displays, offer opportunities for traditional retailing and brands to guide choices, provide advice, maximize limited physical space, and more ...
Sephora virtual shelf
Info kiosk La Poste
Shelf unit with multimedia screens
Smart shelving
In larger stores, shop-in-shops or corners are used when a brand dedicates a larger area to sell a variety of products. Modular design is essential for optimal use of diverse spaces. Different modules with various functions are used to customize the assigned space, immersing customers in the brand's universe, regardless of the shop.
Shop-in-Shop Balterio
Shop-in-Shop Berry Floor
Shop-in-Shop Look
Shop-in-Shop Tarkett
One key to a successful store is how the permanent fixtures catch the attention of visitors. Every little thing is carefully planned to create a tempting and welcoming atmosphere. With a nice setting and an easy-to-follow layout, customers are likely to spend more time in the store and might come back more often. Let's look at some common solutions brands and stores use to catch their eye.
Shelving units, also known as racks, are where stores display and stock their products. They help keep the store organized in aisles, and guide how people move around. They look neat and tidy, and they make it easy to see and find what's on offer.
Sometimes, the shelves need to match the product. This is a chance for brands and stores to be creative with designs, colors, lights, graphics, and how everything is set up. Instead of using the usual shelves, brands can create custom ones for a more compelling and memorable shopping experience.
&#; To find out more, read our article > The most effective shelf management solutions explained
Custom shelving spices
Getell contains other products and information you need, so please check it out.
Retail shelving for color cosmetics
Gum shop-in-shop 'pleasure break'
Custom shelving for home fragrance brand
Endcaps sit at the ends of aisles. Because visitors walk by them while moving from one aisle to another, they're in a perfect spot to catch lots of attention. Even passerby strolling through the main walkways, the fast track, can spot products without venturing down the aisles.
Endcap
Generic endcap 're-brandable'
'Tornado' endcap for a chewing gum brand
Endcap
Customers don't like waiting at the checkout, so stores focus on a smooth scenario in the queue area &#; it's the busiest zone, perfect for selling small, affordable items that rarely make it to your shopping list. Checkout or front-end displays are low shelved units that need specific design and arrangement to fit a variety of products.
&#; To find out more, read our article > Front-end displays drive up-selling in the checkout area
Front-end display Auchan
Front-end display Intermarché
Checkout display Auchan
Checkout display Cora
An on-shelf, on-fixture or shelf-on-shelf display is any POP solution you see on a store shelf. Trays or frames are used along the shelf edge to break up the visual monotony of the shelving. The physical nature of these in-store solutions allows for a lot of creativity.
On-shelf frame for a biscuits brand
Shelf-on-shelf for matcha tea
In-line unit for canned vegetables
Shelf-on-shelf display Bath & Body
A shelf stopper, or shelf talker, is a material that sticks out perpendicular to the shelves in an aisle. Like a wobbler, it grabs attention and improves the brand's image. These are powerful in-store marketing tools to make a product stand out on the shelf.
&#; To find out more, read our article > 5 tips to stand out on retail shelving with a shelf talker
Shelftalker for bourbon
Shelftalker for gin
Shelf talker for rum
LED shelf talker for vodka
Also known as a power wing, sidecap, or endcap side display, these are small POP solutions made to efficiently use space. They're great for cross-merchandising, or suggesting items that go well together. Customers don't have to change aisles to get something that goes with what they already picked.
Sidecap for a chewing gum brand
Sidekick for single bars
Cross-merchandising wing for fabic softener
Clip strip for single bars
Existing shelves or racks can be enhanced. By combining creativity and technical hacks, marketers make the area where an assortment is displayed more appealing. Fronts, fins, cards, banners, frames engage with customers, add decor or service, e.g. through segmentation - customers can navigate the range faster and find what they are looking for.
&#; To find out more, read our article > Shelf merchandising equipment: solutions and hacks
Shelf enhancement Naturals
Shelf enhancement for a chocolate assortment
Whisky Library Diageo
Shelf enhancement Heineken
Appealing display can make the difference between attracting a prospect or losing a customer to a competitor. Here at Pilotes, we believe in the power of premium display. Our 25 years of experience allows you to enhance the appearance of your choice instore. Reach out today to set up a free consultation. We'll find the best solution for your brand.
Date: July &#; bh
When it comes to trade show displays, standing out is key, and that&#;s where island displays truly shine. Why are island displays becoming the go-to choice for trade show success? Prepare to make a bold statement at your next trade show with an impressive island display. Whether you choose a 20×30, 30×40, or larger size, E&E Exhibit Solutions&#; customized designs guarantee that you&#;ll stand out and command the attention of every attendee.
Imagine walking into a trade show venue and seeing rows upon rows of booths. Now picture an island display in the middle of it all, surrounded by open space. It&#;s like a magnet, drawing attendees in from every angle. That&#;s the beauty of island displays&#;they&#;re freestanding, so your brand gets 360-degree visibility. No walls blocking your message, just pure attention-grabbing power.
Get Creative with Your Design
Here&#;s where the fun begins. Island displays are like a blank canvas, ready for your creative touch. Whether you want to showcase products, host live demos, or create cozy meeting areas, the sky&#;s the limit. Think of it as your own mini world within the trade show, where you can craft an experience that&#;s uniquely yours.
Bigger than the standard 20×20 exhibit, your island booth offers ample space for customization with large towers, private conference rooms, product and material storage, cozy seating areas, and even a double-deck display! Want to take it up a notch? Add elements like custom computer workstation kiosks, LED displays for your company videos or product demos, or a raised back-lit logo to elevate the effectiveness and professionalism of your island booth.
Engage and Connect
Trade shows are all about making connections, and island displays are perfect for creating memorable interactions. Set up interactive stations where attendees can get hands-on with your products. Or create inviting meeting spaces where you can have effective and fruitful conversations. Create a seamless traffic flow within your island display to guarantee that every attendee who steps into your booth is greeted and engaged by your staff. The goal is to engage visitors and leave a lasting impression.
Island Displays Offer Versatility
Our island displays offer the utmost flexibility, allowing you to easily adjust the configuration and reuse elements of your trade show booth for smaller venues. This means you can maximize your investment from a single exhibit purchase, creating smaller booth configurations like 10x20s, 10x10s, and towers.
Whether you need to use a small section of your custom island exhibit for one event, split the exhibit for simultaneous events, or utilize the entire property for a big impact, our displays adapt to your needs. As your business expands, you can also add components to expand your existing custom island exhibits. This flexibility not only meets the evolving needs of your event marketing program but also helps to reduce operating costs.
Showcase Your Products in Style
Got a hot new product line you want to show off? An island display is the perfect stage. Build your booth on trade show flooring with your logo inset into the carpet for a professional touch. Include internally-lit display frames to make your products shine. Enhance your island display further with LED Accent Lighting, adding a touch of elegance and drawing attention to key areas. Incorporate fabric graphics into your solution for a sleek and polished look. For an extra wow factor, consider AV rentals and LED Display Walls to showcase product videos or interactive demos. And if you&#;re working with a 20×20 space, take it to the next level with Light Box Displays, creating a mini showroom that attendees won&#;t be able to resist exploring.
Create a Memorable Experience
At the end of the day, it&#;s all about creating an experience that attendees will remember long after the trade show is over. Island displays excel in this department. From stunning visuals to interactive elements, every detail is designed to captivate and inspire. When visitors walk away with a smile and a memorable experience, they&#;re more likely to remember your brand.
Not quite ready to commit to purchasing a custom-designed island display? No worries. You can still showcase like a seasoned pro with our island display rentals. Explore our booth rentals for an introduction to our trade show booth rental program. With our rentals, you can create a standout presence without the upfront investment.
With increased visibility, creative freedom, and the chance to engage with attendees, island displays are a game-changer. Next time you&#;re gearing up for a trade show, consider the power of an island display. Who knows? It might just be the key to your next big success.
When it comes to bringing your vision to life, partner with E&E Exhibit Solutions. With a proven track record in designing and executing innovative island displays, E&E Exhibit Solutions is dedicated to ensuring your brand shines on the expo floor.
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