Retail displays come in all shapes and sizes. Some types of displays are best suited for particular product categories, while others are best for specific retail environments. A spacious club store may have room for a larger setup, while a small convenience store may only allow for low-profile inline displays with smaller footprints.
After accounting for your retail partner&#;s requirements, you have a few more considerations. A heavier or high-turnover product will need a larger structure that&#;s sturdy enough to support the products. Likewise, exhibiting several items will require a display with enough room to let each product shine. Space-saving and low-profile display designs usually work best with smaller goods.
Next, you&#;ll want to consider the locations available within the stores where you want to showcase your products. Some displays are shaped and sized for particular retail locations. Additionally, some areas of the store are known for being particularly effective for sales because they offer high visibility and more foot traffic. To take advantage of these most coveted locations, you&#;ll need the correct type of display.
With all the different options available, you might still be unsure which type of display to choose. To help you select your product displays, we&#;ve created this overview of the different types of temporary cardboard retail displays. Take a look at our retail display options, how they&#;re used and the products they&#;re most suited for.
Use this menu to learn more about the different types of retail displays:
A floor display, or floor stand, is a retail structure that stands freely on the floor. They usually rise to around shoulder height and may stretch even taller. This height makes them stand out at eye-level and jump out along the horizon in a busy retail environment. Floor stands are highly customizable and can take on many shapes and footprints. Structural ingenuity, novelty and eye-catching graphics make floor displays and their products stand out in high-traffic locations.
One of the main advantages of a floor display is its presence. They take up a lot of vertical space and can have a footprint as large as a standard wooden pallet or even larger. Their size makes them more visible and excellent for promoting brand awareness and impulse purchases.
Made of corrugated cardboard, these stands are lightweight and easy to move. Still, they&#;re sturdy and long-lasting. You&#;ll often find floor displays floating in the center of wide main corridors, at the ends of aisles or by checkout lanes. There are several types of floor displays, including:
Really, &#;floor display&#; is a general term for the various types of displays that sit on the floor rather than on a countertop or shelf.
Because they can take on many shapes, sizes and designs, they&#;re well suited for many types of products. Boxed or other uniformly-shaped items that can fit nicely on shelves or slots are a great fit. Lightweight products that can hang on pegs, like gift cards, also work well with floor displays. They&#;re an excellent option for product categories including:
Counter displays are small, corrugated structures that fit perfectly on the counter at the register. They can also find homes at customer service desks and pharmacy windows. Their main advantage is that they&#;re right in front of customers as they&#;re getting ready to pay. Every customer who makes a purchase will see the counter display right at eye level as they&#;re checking out. They typically have slots for holding merchandise and a backboard that offers branding opportunities.
Because they&#;re small and have a prominent location, counter displays are a cost-effective way to promote products. They can also encourage impulse buys and increase awareness for new products.
It&#;s important to remember that customers of all kinds will stop by the register. For that reason, counter displays are well suited for small essentials and wide-appeal items rather than niche markets. Some excellent candidates for countertop displays include:
Pallet displays are a type of floor display that rests on a pallet rather than on the floor. You&#;ll commonly find pallet displays in larger, spacious retail environments. They&#;re popular for big-box club stores and large grocery stores. Because they have a sturdy pallet for support, they can hold larger quantities and heavier products.
The pallet also improves accessibility, making even heavy displays easy to move with a pallet truck&#;s help. Since they fit onto standard pallets, they&#;re also relatively simple to assemble. This feature is useful because it saves time if you do your own assembly, and increases compliance when retailers assemble them.
Shoppers can access a full pallet display from all four sides. They&#;re quite large, so your brand can stock a variety of products on a single structure. Showcase several colors or flavors, a main product alongside its accessories or a complete health and beauty regimen. The high capacity of pallet displays makes them excellent for high-volume, high-turnover products.
Instead of a full pallet, some brands may choose a half-pallet or quarter-pallet display. These cost-effective options save space and money. However, these smaller pallets won&#;t provide visibility from all four sides. For another branding opportunity, consider a printed pallet skirt. These graphics cover up the wood pallet supporting your display, increasing visual appeal.
The best products for a pallet display include:
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Not all retail displays need to showcase products themselves. Retail signage is an affordable way to draw attention to items stocked on a store&#;s regular shelves. They can also be situated near a product display, increasing visibility and letting customers see your brand messages from many angles. They feature enticing language and attractive imagery to point shoppers toward your products. They can range from full-sized cardboard cutouts to low-profile signs attached to a shelf.
Retail signage can take many forms, including:
A coveted display location in any store is the ends of aisles. Endcaps let brands and retailers use the ends of aisles to show off more products. Retailers love them because their visual appeal can draw more customers down an aisle.
Brands also love them because more shoppers will pass by an endcap than will enter a particular aisle. You can gain visibility even from customers who weren&#;t planning on stopping at a particular section. In grocery stores, many shoppers stick to the perimeter and won&#;t enter the aisles. As a response to this behavior, endcaps promote items typically shelved in interior aisles. Meanwhile, those who enter an aisle must walk directly past the endcap display.
Some endcaps are floor displays, taking up the entire vertical space available next to a row of shelves. You can also choose a smaller inline endcap designed to fit on a shelf at the end of the aisle. Half pallets can fit in the endcap position as well, letting you stock products in larger quantities. Endcap displays are great for new items, best sellers and other featured products. Retailers may also use them for sale or clearance items.
It&#;s best to match the products in your endcap to the store section or department. For example, a cosmetics endcap display will do best in the health and beauty aisle, and back-to-school endcap displays will stand out in the office supply section.
Similar to an endcap, a power wing is situated at the end of an aisle. They&#;re often called sidekick displays because they flank a traditional endcap and sit parallel to the shelving rather than perpendicular to it. They offer excellent visibility, although not quite as much as a front-facing endcap.
Some sidekicks are half-size and will exhibit a small collection of products at eye-level. Others are narrow, displaying a single vertical column of small merchandise, sometimes called a clip strip. Full-sized power wings can be the same size as an endcap and can feature a few short rows of products. Sometimes, they come with a base that lets a retailer use them as a floor stand. Otherwise, they hang off the ends of aisles at eye level. They usually come pre-assembled and pre-stocked so all the retailer has to do is put them out.
Power wings provide a secondary location for items outside their regular home in store aisles. They&#;re great for new products, current promotions and featured items. In general, sidekicks are suitable for smaller and lightweight items. Some products most often displayed in power wings include:
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A type of floor display, a case stacker or display bin is for rectangular and easy-to-stack items. They&#;re essentially a graphic wrap that adds visual appeal to stacked cases of products. They&#;re popular in the beverage industry, which uses them to house cases of soft drinks, energy drinks, beer and wine. Outside of food and beverage products, a case stacker can showcase a wide variety of uniformly-sized items without any slots, hooks or shelves.
A variation on the case stacker, the dump bin, is another way to house items without shelves or hanging pegs. The difference is that a dump bin is intentionally more disorganized. It&#;s a large, sometimes oversized cardboard bin that can hold large quantities of small products. Retail employees can stock a dump bin easily by simply adding items to the pile. Some dump bins feature dividers that allow for better organization.
Retailers often use dump bins for sale merchandise, items that are going out of season and unsold stock. They&#;re an excellent way for a retailer to make room for a new product.
Dump bins also create a kind of treasure hunt for shoppers. Customers can spend a few minutes rummaging through a dump bin to discover a great product at an even better price.
These displays can feature toys, DVDs, books, snacks and drinks, office supplies and more. While they&#;re often associated with sale and clearance items, a creative design can make a featured item or best-seller stand out.
Inline displays help products stand out in their regular shelf locations or in the checkout line. Sometimes, stores do not allow their brands to use freestanding displays or take up any floor space. Instead, brands must display their products on their regular shelves, among a sea of competitors. Here, a creative inline display concept lets a brand differentiate its products from the surrounding ones.
Certain stores only allow displays that will fit conveniently on shelves. If that&#;s the case for your retail partners, an inline display is your best option. They can also be more cost-effective than floor displays. Since inline displays will be placed close to other brands in the product category, they have a high chance of being seen by shoppers looking for those particular products. They offer a prominent display in high traffic areas, with an excellent location for attracting your target audience.
Small, easy-to-grab items alongside enticing products like snacks, candy and magazines are great fits.
While most displays feature consumer packaged goods, all brands can take advantage of the retail landscape. Brands promoting services or products not sold in stores can use a brochure holder to improve their out-of-home marketing. They&#;re great for travel agencies, pharmaceuticals, health care services and B2B companies. Some brochure holders feature a single pocket to keep your pamphlet at the center of attention. Others contain multiple pockets to showcase several products or services with their own booklets.
While effective brochures and pamphlets are attention-grabbing on their own, a branded brochure holder gives them more visibility. They extend the area usually taken up by a narrow booklet, drawing the eye toward it. They also improve organization, making sure brochures stay in a neat row or stack. Besides the checkout counter, brochure holders can go in many locations. They&#;re ideal for traditional retail and non-retail environments alike. Display them at pharmacy windows, trade shows, conventions, airports, hotels, banks, doctors&#; offices, reception desks or anywhere you choose.
A counter shipper is a type of small counter display that ships to a retailer and requires minor assembly. The shipper first serves as a package and is sturdy enough to protect products in transit. When retailers unpack the shipment, the box it came in doubles as a display case. Retailers can quickly assemble them to create small displays with backboards and sometimes shelves, risers or slots to hold products.
Shipper displays feature tearaway, die-cut risers, or perforated panels for slots. The simple, elegant design lets store employees quickly assemble them. The bottom of the box doubles as the base, and the tearaway walls become a wrap-around product tray. They&#;re a popular option because of their efficiency. You can reuse the same cardboard from the packaging as a marketing display in the retail environment. This feature minimizes material usage, saving you money while helping the planet. When a counter shipper wears out or becomes damaged, a retailer can replace it with another from their current stock.
While they&#;re called counter shippers, you can also display them on shelves in the checkout aisle or throughout the store. As with the counter and inline varieties, these displays are best for small, easy-to-grab items.
As long-time POP display experts, we love helping our clients get started with retail displays. We understand all the different display types and their nuances, along with shopper insights and major retailers&#; requirements. Take advantage of our expertise to help you get the most out of your displays. We&#;re happy to make recommendations and answer your questions about the store display types you&#;re considering. For truly outstanding displays, our team of 60+ talented structural designers will work to create something 100% custom for your products.
To get started, request your custom display estimate or call us today at 1-855-284- and tell us about your vision and needs.
In the field of point-of-purchase (POP) marketing, much effort goes into making the most effective display materials. Because a strong display solution can help in competing for retail support, it's important to understand the different types, and how they make an impact.
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#marketing #POP #merchandising #FMCG
June &#; bh
So, what's the key to effective displays? It's all about customization! Many solutions can fit any situation. To work well, display doesn't need to be big and loud. Every material can engage with shoppers, as long as it strikes the right chord.
In this article, we'll first talk about what a POP display is, and its role in marketing. Then, we'll look at examples from the two categories of permanent solutions: free-standing displays and retail fixtures.
We specialise in the creation, design and manufacture of point-of-sale display materials, specific retail furniture and merchandising solutions, all 100% custom-made to the in-store projects of retail and brand. At Team Pilotes, we prioritise environmental sustainability by analysing the life cycle of each project to minimise its impacts &#;&#;
A POP display is a material stores use to show off products to shoppers. When making retail plans, brands focus on how their display looks. It's usually the first thing store visitors see from a brand.
Every brand selling in physical stores uses POP displays. Marketers who specialize in merchandising are the ones who design and organize displaying. They do it when launching new products, getting visitors interested in existing ones, or during promotions. They make sure the displays work well and can handle the wear and tear of the store.
Most times, people learn about products through ads outside the store, like on TV, radio, social media, or in magazines. But once they're in the store, POP displays take over. They bring back memories and pull shoppers toward the products, whether consciously or not.
A free-standing display unit is any stand-alone presentation in a store that grabs your attention. These displays put an offer right in the middle of your shopping journey, either in the aisles or all around the store, and preferably in the most busy zones. The materials are customized to fit the brand and the products they present.
Stocked with merchandise, floorstand boosts how noticeable and reachable the items are when it matters most. With attention-grabbing shapes, materials, vivid graphics, and colors, these stands look appealing, keeping everything tidy on shelves or hooks. They not only make the brand more recognizable but also invite people to check out what's on display.
&#; To find out more, read our article > Why a floor-display should be part of any marketing mix ?
Floor-standing display unit 'My spirits corner'
Captain Morgan floorstand
Display rack chocolatier Galler
Power wing for biscuits
Isle units are stand-alone floor displays you can approach from any side. You'll find them anywhere in the store where there's open space. They are powerful displays since they break through traffic-flow patterns and keep shoppers engaged.
Display for organic superfood brand
Spinner display for gift boxes
Bottle display for chewing gum
4-sided floor unit for spirits
A showcase, display case, or cabinet is a special kind of stand-alone display with glass or see-through plastic all around it. It shields valuable items from being touched by people. To touch or buy something from the showcase, customers usually need to ask store staff for help. These displays are great for high-end items that are at risk of being stolen because they provide extra security.
Logic vape cabinet
Showcase display anniversary collection
Display case for e-cigarettes
CBD High Society display
getell Product Page
A countertop display is a stand-alone presentation, usually with smaller items. Placed on a shop counter or table, it encourages shoppers to buy on the spot. It's a great way to showcase products without taking up much space.
&#; To find out more, read our article > Countertop display: the most direct advertisement
Counter-top for candy, injection moulding
Counter display for glasses, metal
Tiger Balm counter-top display
Counter-top stand for food supplements
Brands can create unique glorifiers to display their products in a different way. These glorifiers serve ornamental purposes, providing a special visual experience that's both attractive and informative. They're the perfect way to highlight a product with endless options for shape, design, and material. Since glorifiers are meant to showcase qualities and features, buyers can find the item on its home shelf.
A VIP bottle presenter or a parade tool is a type of POP material used to create excitement in nightclubs, restaurants, bars and other on-trade venues. With its design and visual appeal this remarkable material strengthens the desirability of the drink offering. It invites customers to fully immerse themselves in a Very Very VIP serving ritual. A parade tool is always mobile, allowing waiters to theatrically present the featured bottle at the customer's table. Spectacle and content to be shared on social media guaranteed!
&#; To find out more, read our article > Spirits & drinks: use a bottle glorifier to stand out in hospitality venues
Retailers set up animations in their windows to attract potential customers and draw them into the store. These window displays represent the store and can be the deciding factor in whether someone decides to enter. They create visually appealing designs that convey a brand, an offer, or the essence of the store.
&#; To find out more, read our article > Retail Window Display: Tips, Ideas & Inspiration
X-mas display for a personal care retailer
Shop display
X-mas display for a personal care retailer
Easter display Neuhaus
Gondolas are larger, free-standing shelving units with one to four sides, placed in open areas of a store. Designed to hold items for as long as needed, they often have adjustable shelves to display different types of packaging. While they're usually made of metal, brands can promote themselves through graphics, scenery, and attractive color schemes.
Gondola for a personal care set
Installation for nail polish
Gondola bath & beauty care
Front-end installations
This category includes all POP solutions to guide and inform visitors about product features, benefits, technical details, usage, and more. These displays don't always relate to a product directly. In practice, the distinction isn't always straightforward ...
&#; To find out more, read our article > The 2 pillars of instore marketing: presentation and instore communication.
&#; To find out more, read our article > 7 types of instore messaging ... and how they influence shopping behaviour?
Fisher Price toy guide
Sunbrella sunscreen catalogue
Beka bedding materials & accessories guide
Berry Floor color library
Digital strategies, along with technological devices in digital displays, offer opportunities for traditional retailing and brands to guide choices, provide advice, maximize limited physical space, and more ...
Sephora virtual shelf
Info kiosk La Poste
Shelf unit with multimedia screens
Smart shelving
In larger stores, shop-in-shops or corners are used when a brand dedicates a larger area to sell a variety of products. Modular design is essential for optimal use of diverse spaces. Different modules with various functions are used to customize the assigned space, immersing customers in the brand's universe, regardless of the shop.
Shop-in-Shop Balterio
Shop-in-Shop Berry Floor
Shop-in-Shop Look
Shop-in-Shop Tarkett
One key to a successful store is how the permanent fixtures catch the attention of visitors. Every little thing is carefully planned to create a tempting and welcoming atmosphere. With a nice setting and an easy-to-follow layout, customers are likely to spend more time in the store and might come back more often. Let's look at some common solutions brands and stores use to catch their eye.
Shelving units, also known as racks, are where stores display and stock their products. They help keep the store organized in aisles, and guide how people move around. They look neat and tidy, and they make it easy to see and find what's on offer.
Sometimes, the shelves need to match the product. This is a chance for brands and stores to be creative with designs, colors, lights, graphics, and how everything is set up. Instead of using the usual shelves, brands can create custom ones for a more compelling and memorable shopping experience.
&#; To find out more, read our article > The most effective shelf management solutions explained
Custom shelving spices
Retail shelving for color cosmetics
Gum shop-in-shop 'pleasure break'
Custom shelving for home fragrance brand
Endcaps sit at the ends of aisles. Because visitors walk by them while moving from one aisle to another, they're in a perfect spot to catch lots of attention. Even passerby strolling through the main walkways, the fast track, can spot products without venturing down the aisles.
Endcap
Generic endcap 're-brandable'
'Tornado' endcap for a chewing gum brand
Endcap
Customers don't like waiting at the checkout, so stores focus on a smooth scenario in the queue area &#; it's the busiest zone, perfect for selling small, affordable items that rarely make it to your shopping list. Checkout or front-end displays are low shelved units that need specific design and arrangement to fit a variety of products.
&#; To find out more, read our article > Front-end displays drive up-selling in the checkout area
Front-end display Auchan
Front-end display Intermarché
Checkout display Auchan
Checkout display Cora
An on-shelf, on-fixture or shelf-on-shelf display is any POP solution you see on a store shelf. Trays or frames are used along the shelf edge to break up the visual monotony of the shelving. The physical nature of these in-store solutions allows for a lot of creativity.
On-shelf frame for a biscuits brand
Shelf-on-shelf for matcha tea
In-line unit for canned vegetables
Shelf-on-shelf display Bath & Body
A shelf stopper, or shelf talker, is a material that sticks out perpendicular to the shelves in an aisle. Like a wobbler, it grabs attention and improves the brand's image. These are powerful in-store marketing tools to make a product stand out on the shelf.
&#; To find out more, read our article > 5 tips to stand out on retail shelving with a shelf talker
Shelftalker for bourbon
Shelftalker for gin
Shelf talker for rum
LED shelf talker for vodka
Also known as a power wing, sidecap, or endcap side display, these are small POP solutions made to efficiently use space. They're great for cross-merchandising, or suggesting items that go well together. Customers don't have to change aisles to get something that goes with what they already picked.
Sidecap for a chewing gum brand
Sidekick for single bars
Cross-merchandising wing for fabic softener
Clip strip for single bars
Existing shelves or racks can be enhanced. By combining creativity and technical hacks, marketers make the area where an assortment is displayed more appealing. Fronts, fins, cards, banners, frames engage with customers, add decor or service, e.g. through segmentation - customers can navigate the range faster and find what they are looking for.
&#; To find out more, read our article > Shelf merchandising equipment: solutions and hacks
Shelf enhancement Naturals
Shelf enhancement for a chocolate assortment
Whisky Library Diageo
Shelf enhancement Heineken
Appealing display can make the difference between attracting a prospect or losing a customer to a competitor. Here at Pilotes, we believe in the power of premium display. Our 25 years of experience allows you to enhance the appearance of your choice instore. Reach out today to set up a free consultation. We'll find the best solution for your brand.
Date: July &#; bh
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