Although our world is becoming more digital, it doesn&#;t mean your customers should discount the benefits of physical signage. According to a study conducted by FedEx, 76% of customers are likely to enter a store they&#;ve never visited before based on its sign alone. Of those customers, nearly 70% actually completed a purchase once inside. Without an eye-catching sign, your clients could be losing out on a huge chunk of profit. To make sure your customers&#; signs give them a return on their investment, we&#;re discussing sizing parameters of channel letters and why in this case, bigger is better.
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Even Illumination
One of the biggest appeals of channel letters is their illumination. During production, LEDs are installed into each letter of your sign to ensure even, consistent lighting. However, when channel letters are too small, it&#;s often impossible to place LEDs correctly. This leads to dark spots where LEDs are not present, which can detract from the appeal of the sign. By choosing large channel letters, your client can rest assured that their sign will be lit up evenly and consistently.
Improved Readability
A huge benefit of channel letters is increased brand awareness and visibility, and larger letters means more people will see your customer&#;s sign. The smaller the text, the more difficult it is to read, especially from a distance. In general, each inch of letter height improves readability by 10 feet. This means if you want your client&#;s sign to be visible from 150 feet away, the letters should be about 15 inches tall.
Visual Appeal
Channel letters are supposed to catch your eye, and using larger channel letters means your clients will fill more of the space on your building. This brings an element of balance to your building&#;s facade, which, according to FedEx&#;s study, could drive customers to your clients&#; store.
Want to partner with an expert channel letter manufacturer to help your clients&#; dreams come true? Contact Direct Sign Wholesale today!
Retail signage gives potential customers the first impression of your brand. Quality retail graphics can attract people to your store, help create a seamless experience, build brand recognition, and increase sales. Every retailer needs both in-store graphics and outdoor signs. Retail signs highlight important information, promote sales and events, and help customers navigate a space.
Choosing the perfect signs for your retail business depends on your business's nature and your customers' needs. Here are the different types of retail signs to consider:
Types of Retail Signs
1. Outdoor
Outdoor signs come in a wide variety and are arguably the most important signs for your business or brand. Exterior signage catches the attention of potential customers and entices them to enter. Outdoor signage includes:
Types of Outdoor Signage
- Business Name Wall Signs - Typically mounted on the wall near or above the building entrance. These signs come in many materials, including acrylic, wood, or metal.
- Pole or Pylon Signs - These signs are very large and are mounted on poles or pylons near busy streets, high above the store. They attract customers driving by and can sometimes include signage for more than one business.
- Window Graphics - These are storefront signs made of vinyl and placed directly onto windows. Window graphics can include the business logo or more temporary or seasonal messaging, such as promotions and holiday decorations.
4. Sidewalk These are usually A-frame, lightweight, and portable signs. Sometimes a sidewalk sign will have a chalkboard where a store can frequently change the messaging.
2. Directional and Wayfinding
Directional and wayfinding signs help customers to navigate and find their way. Well-thought-out wayfinding signs and placements significantly improve the visitor experience. Wayfinding signs can be exterior and interior and point the way to stairways, restrooms, cashiers, and elevators.
3. Accessibility
Not only are accessibility signs required by law, but they also make your business welcoming to everyone. Accessibility signs include indicators on where to find wheelchair ramps, elevators, and handicap-accessible restrooms. They also include signs that comply with ADA regulations, including universal symbols, braille lettering, and easy-to-understand contrast and colors.
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4. Promotional
Promotional signs are also called persuasive signs. These signs persuade customers to make purchases with your business. Promotional signs include those that present information about seasonal or holiday sales. Promotional signs typically include a call to action, such as "act fast" or "buy now." These can be outdoor or indoor signs, either bringing passersby into the store or encouraging purchases once they're in. As temporary signs, these are usually made of less expensive and less durable materials such as paper, cardboard, and vinyl.
5. Digital
Digital displays are a very flexible type of signage. Digital signs can include brand logos and even animated scenes. These highly customizable signs allow for frequent changes. They lend a modern touch to your brand aesthetic.
6. Informational
Informational signage introduces customers to important information about your store, brand, or relevant promotions. The information included on these signs are things such as rewards systems, opening hours, social media accounts, and membership details.
7. Branded
Branded signs can boost brand awareness for your business or align your store with other big-name brands. Including branded signs for known brands associated with your business may help boost trust in your customers. Branded signs include recognizable logos, branded colors, slogans, and messaging.
8. Display
Interior display signs include signs over display cases, visual merchandising graphics, aisle signs, bins, gondola ends, and register point-of-purchase signs. Display signs advertise specific products or sales promotions. These signs may be moved or changed frequently and are made of less expensive materials such as paper. Depending on the sign's purpose, it may be printed in different colors, shapes, and sizes.
Design Tips for Retail Signage
Creating compelling and attractive signage is essential for any business. Whether your company decides to design in-house or hire professionals, here are some design tips to consider:
Store graphics need to grab and then keep the attention of potential or existing customers. Be sure to keep messaging short and to the point. For wayfinding signs, keep directions as clear and concise as possible.
It should be clear what the purpose of each retail sign is. A navigational sign pointing to the restroom should do just that. A promotional sign advertising a sale should clearly represent the relevant information. Store hours signs shouldn&#;t have any unnecessary extra information.
For branded signs, it&#;s best to stick with colors and fonts associated with the brand. For informational, wayfinding, or accessibility signs, high contrast and legibility are more important. All signs should be clearly read and understood as you&#;re walking or driving by.
Many retail signs will include a call to action. These are especially important on promotional and display signs. For example, a sign advertising a holiday sale may include &#;buy now before the deal is over!&#; In the end, retail and signage are used to increase sales and revenue. A strong call to action can get customers to make more purchases.
Retail businesses thrive on sales. Designing all of the necessary retail graphics may seem challenging, but promotional signs, wayfinding signs, and storefront-branded signs are all needed for the success of your brand.
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