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The new name for Philips lighting company is Signify. This change was announced in March 2018, following the decision to separate Philips' lighting business from the rest of the company. The name Signify was chosen to reflect the company's focus on "signifying a new way forward" in the lighting industry.
The decision to change the name of Philips lighting company to Signify came after the company conducted extensive market research and consultations with stakeholders. The goal was to find a name that would not only differentiate the lighting business from the broader Philips brand, but also convey the company's commitment to innovation and sustainability in the lighting industry.
The name Signify was chosen for its versatility and relevance to the company's mission. It conveys the idea of light as a symbol of innovation, progress, and connectivity. It also reflects the company's focus on providing intelligent lighting solutions that go beyond basic illumination.
The rebranding to Signify has significant implications for the company's future. By establishing a separate identity for the lighting business, the company can more effectively communicate its value proposition to customers and investors. The new name also positions Signify as a leader in the rapidly evolving lighting industry, where advancements in LED technology and smart lighting solutions are driving innovation and growth.
In conclusion, the new name Signify not only marks a new chapter for the former Philips lighting company, but also signifies a bold step forward in the company's evolution. The name change reflects the company's commitment to innovation, sustainability, and customer-focused solutions in the lighting industry. As Signify continues to drive advancements in LED technology and smart lighting solutions, its new identity will help it stand out in a competitive marketplace and foster growth and success in the years to come.
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