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Pet food available from retailers is a commercial product subject to regulatory oversight, including ingredients, manufacturing, distribution, labeling and more.
Labels fall into three categories: required labeling, which must be included on the product container; prohibited labeling, which cannot be used for the product; and optional labeling.
A lot of the information on pet food containers, particularly the large bags with substantial area for information, is optional. Optional labeling may include promotional statements, additional product information and colorful graphics.
Labeling includes the pet food container, of course, but also just about any promotional information, such as brochures, placards that appear in the store with the product and websites.
If required information is missing or prohibited information appears on a label the food is misbranded. Misbranding a food is a prohibited act under both state and federal law.
Misbranding also does a disservice to consumers because they cannot make reasonable, informed decisions about what they are about to feed their pets. Misbranding also is unfair to those firms who properly label their products.
There are many ways to misbrand pet food, including:
Remember, the AAFCO Models are not official regulations, but most states have adopted a version of the AAFCO Model Pet food Regulations into their own laws and regulations. So, for practical reasons, the AAFCO Model Pet Food Regulations are the standard. While an individual state may have its own set of rules that vary somewhat from the AAFCO Models, it is highly unlikely that pet food products distributed in multiple states arent in compliance with the AAFCO Models.
Also, the U.S. Food and Drug Administrations (FDA) labeling requirements for animal food apply to all products that cross state lines. Although these federal pet food regulations are rather minimal compared to the AAFCO Models, they also include some details AAFCO does not.
The vast majority of pet foods comply with AAFCO Models and federal regulations.
But its important to know that the AAFCO Model Pet food Regulations arent a standalone instrument. Pet food is a subset of all animal feed, where statutory and regulatory requirements for animal feed in general apply. The AAFCO Model Pet food Regulations take care of what is unique to pet food labeling.
Here is what to look for on a pet food label click below:
The nutritional adequacy statement is perhaps the most important part of a label. It is the key to matching a pets nutritional needs with a product.
To learn more about nutritional adequacy, read about Best Pet Foods, treats and supplements. This section contains additional information.
Complete and Balanced
Complete means the product contains all the nutrients required. Balanced means the nutrients are present in the correct ratios.
Life Stages
Recognized life stages are:
Different quantities and ratios of nutrients are necessary for different life stages.
Finding the Nutritional Adequacy Statement
Almost invariably, the required nutritional adequacy statement will be located on the back or sides of the package and in small print.
The nutritional adequacy statement is required to conform to a standard format, so there are a limited number of versions. This standardization makes objective comparisons among products straightforward.
Here are examples of the three formats used to identify complete and balanced pet food products and short explanations of what each means. The text shown in bold in the examples is what will be on the product label.
Treats and Snacks
Treat products are a subset of pet food, and arent usually intended to provide a complete and balanced diet. The AAFCO Model Pet food Regulations recognize the intended purpose of treat products and do not require that pet treats meet standard nutritional adequacy requirements, provided the products packaging conspicuously displays the terms snack or treat on its principal display panel.
Snacks or treats that are formulated to meet the nutritional requirements for all life stages or maintenance will have a nutritional adequacy statement.
Veterinary Medical Foods
Therapeutic diets and veterinary medical foods do require a statement of nutritional adequacy.
Many are complete and balanced for adult maintenance. But to mitigate disease, some limit certain nutritional factors to levels below what is necessary for normal animals. In this case, they are labeled with an intermittent or supplemental nutritional adequacy statement.
Chews, Bones and Toys for Pets and Specialty Pets
Policy exemptions exist for certain products that do not claim to provide nutrition, but can be confused with treat products that do. Flavor-coated and unflavored chews, bones and toys for pets are among these products and are not required to be labeled or have a nutritional adequacy statement, unless the manufacturer claims it provides nutritional value or can be used as a pet food. (This includes using words in advertisements or on the packaging such as digestible or high-protein.
These products include:
Jerky-type products, particularly chicken-jerky strips, have become common on the market as pet treats. Such products do not meet the exemption requirements. They must be fully labeled in all U.S. jurisdictions and registered in states requiring small package product listing.
Other Nutritional Adequacy Statements
The AAFCO Model Pet food Regulations only recognize the AAFCO Dog Food Nutrient Profiles, AAFCO Cat food Nutrient Profiles and the AAFCO Dog and Cat Food Feeding Protocols as the nutritional authority on which a company must base its nutritional adequacy claims and statements.
Many brand or product names emphasize the presence of an ingredient or ingredients in the product. Requirements regarding brand and product names primarily have to do with preventing false or misleading claims that may affect consumer expectations. (But a consumer can verify that the product name agrees with the ingredients in the product by reading the ingredient list.)
If a product is labeled as beef dog food, based on the product name, a consumer would expect the product to be mostly beef meat and thats what the regulation requires. If it says beef, chicken or mackerel, the name must be true to its major ingredients, and it cannot rely on less expensive byproducts, meals or flavors. For instance, beef dog food must be mostly beef meat, not beef meal or beef byproduct. For more information on ingredients, click here.
These rules are referred to as the 100%, 95%, 25%, with and flavor rules.
The 100% Rule
All-beef jerky dog treats must be all-beef meat with the exception of any water added for processing, decharacterizing agents (substances added to color the product so that it is not mistaken for human food) and trace amounts of preservatives and condiments. Therefore, it is unlikely anything other than a treat product will meet the 100% rule.
The 95% Rule
Fidos Favorite Beef Dog Food and Kittys Delight Chicken and Rice Cat Food are examples of product names that indicate the named ingredients make up most of the product. Named ingredients must account for at least 70% of the total product by weight, and at least 95% of the product by weight, not counting added water. (Typically, water is added to canned foods to allow for processing. Dry foods also have water added during processing to help mix ingredients, but that water is driven off when the product is dried.)
The remaining 5% of ingredients in the product will be those required for additional nutritional purposes, such as vitamins and minerals, and small amounts of other ingredients necessary for the formulation of the product.
In the Kittys Delight Chicken and Rice Cat Food example above, compliance with the 95% rule would dictate the chicken and rice must total up to at least 95% of the ingredients, not counting the water for processing. However, even with the water considered in the calculations, chicken and rice combined must make up at least 70% of the product. When more than one ingredient is in the name, no ingredient can be less than 3% the total product by weight. Because chicken is listed first in the name, there must be more chicken than rice in the recipe. Thus, in this example, a product containing 40 pounds of chicken, 30 pounds or rice, 25 pounds of water for processing and 5 pounds of other ingredients per 100-pound batch would meet the requirements of the regulation.
The rules also note that coined or contracted names of ingredients do not exempt them from the above requirements. For example, Melanies Chikn Likn Cat Food would still have to meet the 95% rule.
The 25% Rule
Fluffys Chicken Dinner, Beef Entrée for Mature Dogs and Lamb and Rice Platter for Puppies are examples of the 25% rule at work. The named ingredient(s) must comprise at least 10% of the total product by weight and at least 25% of the product by weight not including the added water. Additional descriptors, such as dinner, entrée, platter and so on, appear in the name. If there is more than one ingredient, no named ingredient can be less than 3% the total product by weight.
The best way to understand the 25% rule is to compare it to a restaurant order where a person is getting a dinner entrée and the meal includes other major parts such as vegetables, potatoes, saladnot simply the sirloin or the salmon.
The With Rule
Simply put, including the words with or similar allows an ingredient to be included in the product name or anywhere else on the label at an inclusion rate of at least 3% of each named ingredient. Honest Jacks Dog Food With Chicken should contain at least 3% chicken, while Cynthias Super Cat Food with Tuna and Rice should contain at least 3% tuna and 3% rice.
The Flavor Rule
A product does not need to have a huge amount of an ingredient which only provides flavor. A flavor designation in a product name (or elsewhere on a label) may be used as long as:
a listed ingredient provides the flavor
the flavor descriptor is printed in the same font and as conspicuously as the name of the designated flavor
For example, on a bag of chicken-flavored dog food, one should find chicken fat or some other ingredient providing chicken flavor in the ingredient list, and both words chicken and flavored are printed in the same font-type and size in the product name.
There are some minor product name regulations regarding cases where all ingredients are in the product name and in special requirements for conspicuously identifying raw milk and the species of animal it came from. These regulations are shown in the AAFCO Official Publication.
The guaranteed analysis for a pet food product is normally located on the back or side of the package near the ingredient list.
There are four basic nutritional guarantees required for pet food products:
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Note the appearance of the word crude in three guarantees. In these cases, crude refers to the analytical method that determines protein, fat and fiber. For example, analyzing the amount of nitrogen in the product then multiplying by 6.25 equals the crude protein.
Other Guarantees
For more about the 37 required nutrient specifications in the AAFCO Dog Food Nutrient Profiles and 44 for the AAFCO Cat Food Nutrient Profiles, click here.
This section only covers how ingredients must be listed on pet food product labels. For in-depth information about ingredients, click here.
While drugs are common in livestock feed for medical reasons, it is hard to find a pet food that contains a legal drug. Most diagnosis and treatment protocols for pets involve veterinarians, who may prescribe dosage drugs in the form of injections, pills or topical preparations.
Before being used in a pet food, additives must be shown to be harmless to pets, and have their safety and utility established by a recognized due process. The recognized due processes may be understood to include those additives which are prior sanctioned, informal review sanctioned, generally recognized as safe (GRAS), an approved food additive or the subject of an animal drug approval. Color additives may not be used in pet foods unless they are approved for such use in the Code of Federal Regulations administered by the FDA.
For more on recognized due processes, click here.
Nutrition is a not entirely precise science, due to the fact that individual animals can have very different activity levels, genetics and environments. Feeding directions for a complete and balanced food must specify at least how much weight of the food to give per weight of the animal per unit of time for the animals life stage. Some products provide feeding tables and others provide text instructions. All life stage products should have different feeding directions for gestation/lactation, growth and maintenance. Always remember, feeding directions are guidelines that may need modification to meet a particular pets needs.
Pet foods which are Snacks or Treats but are also labeled as complete and balanced for one or all life stages are required to include feeding directions on the label.
Veterinary medical foods, or therapeutic diets, may forgo the feeding directions if the label displays the statement use only as directed by your veterinarian.
The calorie statement must be located under a heading titled Calorie Content. It should be expressed in terms of kilocalories per kilogram of food as fed, as well as kilocalories per familiar unit (e.g. per can, per cup or per biscuit).
To read more about the changing regulations surrounding caloric content, as well as how the calculations are made, click here.
Light, Lite or Low-Calorie
A pet food product that claims to be light, lite or low-calorie must be formulated to contain a nutritionally-significant reduction in calories compared to a standard product. It must also have feeding directions that that would result in a reduction in calorie intake consistent with the intended use.
The maximum number of calories allowed depends on the type of food, and whether it is for a dog or cat. For example, a lite dry dog food cannot contain more than 3,100 kilocalories per kilogram.
Less or Reduced Calorie
Less or reduced calorie claims reflect fewer calories compared to another product, even though the degree of caloric reduction may not be as nutritionally significant as in a lite or low-calorie products.
These products must show the comparison product, the percentage reduction in calories and feeding instructions that would result in a reduction in calorie intake.Lean or Low-Fat
Products displaying this claim must have fat content at or below a level prescribed by this regulation. The guaranteed analysis must include a maximum crude fat percentage.
Less or Reduced-Fat
Less or reduced-fat claims reflect less fat than another product. A product displaying this claim must name the product of comparison and its fat content, and include the maximum crude fat percentage in its guaranteed analysis.
This regulation identifies the guarantor, or the party responsible for manufacturing or distributing the pet food product. Generally this information must include the name, street address, city, state and zip code; however, the street address may be omitted if it is shown in a current city directory or directory. Some guarantors voluntarily include a number or website address.
If the guarantor is not the actual manufacturer, the name and address needs to be preceded by words such as manufactured for or distributed by.
It often happens that the manufacturing site and distribution site are at different locations than the principal place of business. The principal business address may be used in lieu of the actual manufacturing or distribution sites.
Have you ever wondered how dog food brands come up with their names? Sometimes its easy, like for us: all our ingredients are on the Front of the Pack. But if you want to highlight the specific ingredients that are in your dog food, there are some rules laid out by the The Association of American Feed Control Officials (AAFCOhttps://www.aafco.org/) on the FDAhttps://www.fda.gov/animal-veterinary/products/animal-food-feedss website that brands have to follow.
You might know that when it comes to human food, the heaviest first rule means that manufacturers have to list ingredients in the order they appear in the recipe according to quantity. But this applies only to the ingredients pre-cooking weight which is liable to change as food hardens, softens, or releases water so is not always indicative of the true weight within the food.
When it comes to animal food, things are a little less complicated. The naming process must adhere to one of these four rules:
It doesn't just make the naming process easier, but it also helps dog owners really understand exactly whats in the meals theyre feeding their furry friends.
If a kind of meat is the first ingredient listed in the name of a dog food, then that meat must make up at least 95% of the named ingredient on the label.
This is mainly applicable to wet and canned dog food, and means that when you pick up Chicken Dog Food that product is guaranteed to be at least 95% chicken.
If the dog food contains two ingredients, like Chicken and Turkey Dog Food then together these two ingredients have to make up 95% of the overall product.
Whats more, the ingredient with the larger quantity must be named first. So in this example, our product contains more chicken than turkey, but combined the chicken and turkey account for at least 95% of all the ingredients.
This rule only applies to meat products. Ingredients not derived from animals can be named, but Chicken and Broccoli Dog Food would still need to be made up of at least 95% chicken.
A slightly more confusing rule applies to products with a named meat ingredient that makes up no less than 25% and no more than 95% of the total product.
The 25% rule, or dinner rule states that manufacturers can name their products Chicken Dinner for Dogs or Chicken Formula or similar so long as chicken makes up at least a quarter of the total ingredients. This still leaves room for another ingredient to be the main product by weight. But the descriptor of dinner or entree or nuggets allows the meat product to be included in the name.
Another slight complication in this rule is that if two products are named, for example Chicken and Turkey Dinner for Dogs, then both chicken and turkey combined must make up 25% of the total ingredients but neither one can account for less than 3% of the total. Unlike the 95% rule, this also applies to non-animal ingredients within the 25% rule.
The issue here for dog owners is that dog food that runs by the 25% rule could include something you dont want them eating as the main ingredient. This highlights why its so important to always read the packaging and know exactly whats in your dogs food before you serve it.
After all, if that Chicken Dinner for Dogs is actually 75% oatmeal and Fido is allergic to gluten, then hes in trouble and theres nothing the dog food company will do about it.
If you want to name an ingredient that isnt actually one of the major elements of your dog food recipe, then it must make up at least 3% of the total product and can be named as with that ingredient hence the 3% or with rule.
This means that Chicken Dog Food with Turkey would be at least 95% chicken and at least 3% turkey. However, manufacturers could just as easily name their product Dog Food with Turkey which sounds a lot like Chicken Dog Food but the simple switch in wording means the former contains just 3% Turkey and the latter contains at least 95% chicken.
Once again, this rule exemplifies the importance of reading the back of the pack to truly understand whats in the food you feed your dog even with stringent rules in place, its easy to be taken unawares by unwanted ingredients. Can you see why we put everything on the front of the pack now?
The astute might have noticed that in both the human and dog food words, the word flavor appears frequently in product names. This doesnt necessarily mean that the product contains none of that ingredient at all but, in the case of dog foods, it does mean the manufacturers are not required to adhere to a specific quantity within the recipe.
So as long as Chicken Flavor Dog Food has the word flavor displayed in the same font size and color as chicken it doesnt really matter how much chicken is in there or if its chicken at all.
According to the flavor rule, Chicken Flavor Dog Food can contain actual chicken, chicken broth, byproducts of chicken meat, or even just chicken flavoring (and none of the meat at all) and still use the word Chicken in the product name.
Interestingly, specially trained testing animals are used to help confirm that a dog food really does contain the flavor stated in the name (which is a room wed love to be in). And if that testing animal says it tastes like chicken despite containing absolutely no chicken then Chicken Flavor Dog Food it is.
More of a no-brainer than a rule, a product marketed as dog food or treats called simply Chicken must be 100% chicken. This isnt just to prevent false advertising, like the previous rules. But its to help owners understand that more products will be needed to supplement this 100% chicken product, which cannot provide a dog with a well-rounded diet.
Dogs cannot survive on a single protein, and need a healthy mix of pure and natural vitamins, minerals, nutrients, and other proteins from foods like fruits, vegetables, and plants. Which is why Front of the Packs pure animal protein snacks are just that snacks.
For a full and nutritious diet, Front of the Packs dog food/food is loaded with protein from animals alongside organic fruit, veg, and other pure ingredients. All air-dried low and slow to lock in the goodness your dog needs to live a happy and healthy life and with no added nasties, youll find everything you need to know right on the Front of the Pack.
If you want to learn more, please visit our website Pet Food Machine.