The packaging industry is one of the fastest-growing markets in North America. In 2019, the United States packaging industry was estimated at $180 billion dollars and only continues to grow. Corrugated materials have seen an increase in the last year due to a surge in online purchasing. Smart and economical packaging is a trend that experts don’t see going away anytime soon.
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Online purchasing has seen a significant jump since 2020 and the COVID-19 pandemic. This increase has made the need for corrugated materials crucial. Customers rely on Creative Packaging to execute not only the protection of the products being transported, but also the conservation and brand presentation as well. The conservation of the contents inside is crucial, especially those in the food and beverage industry that rely on packaging products to keep their contents safe while in transit. The presentation of the customers brand is another key component in the packaging industry. Strategic presentation can separate competitors from each other. Sustainability plays a significant role in the packaging industry. Since 2017, there has been a peaked interest in consumers wanting more sustainable options when it comes to packaging. Environmentally friendly options play a large benefactor when it comes time for consumers to choose companies to purchase from. Creative Packaging supplies many customers with boxes made from 100% recycled corrugated. Creative Packaging offers custom boxes, scored sheets, and over 20,000 packaging products. In addition, we can manufacture single wall, double wall, triple wall, and heavy duty laminated constructed boxes. We can support small or large run quantities throughout a five-state region. Our capabilities span the full spectrum of packaging possibilities. With a wide range of manufacturing and special services, we deliver customized packaging solutions for each unique opportunity. Heao Printing contains other products and information you need, so please check it out.
Custom packaging is an effective tool to help your brand stand out. You have the ability to include important branding elements such as your logo, brand colors and brand typography on your packaging. This not only makes your packages look unique, but it creates better brand recall with your customers.
You can also tailor your packaging to reflect your brand’s personality. For example, if your business has an environmentally conscious ethos, you can use eco-friendly materials to reinforce this core value. If your company has a rugged brand identity, using corrugated boxes with bold colors can reinforce this impression among your customers. Businesses with a more delicate or dainty image can customize their packaging to reflect this brand identity by using subtle colors, custom box designs, and other materials which reflect a delicate sensibility.
Your custom packaging solutions not only convey your brand messaging, but they can also help you increase the value of your brand in the eyes of your customers. Premium packaging can significantly improve your overall brand perception:
When you manufacture fragile products or uniquely shaped items which don’t fit well in a standard box, there is greater likelihood that they may be damaged in transit. This can be devastating to the ongoing success of your business.
When your customers order a product from you, they expect it to be delivered in perfect condition. Opening a box containing a scratched or broken product will ruin the experience for your customers and reduce their confidence in your brand. Custom packaging solutions allow you to incorporate inserts, padding and other protective layers that are tailored to the specific dimensions of your product, keeping it safe from damage during the shipping process.
Products which don’t fit neatly into standard box sizes may require an oversized box which will significantly increase your shipping costs. Custom packaging eliminates this issue by creating a box designed to meet the specific dimensions of your product. This allows you to reduce the size of your packaging and as a result, lower shipping costs.
If you want to learn more, please visit our website Creative Packaging Solution.