Keeping costs down is as important as getting the best quality for your packaging. In this post, we share with you what to steer clear of when embarking on your custom pouch packaging print project, so you get the best ROI from your budget.
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Has your packaging become outdated? Do you intend to upgrade to custom packaging that's more in tune with your current market? Congratulations on taking a big step and, more importantly, striving to do everything to get that extra push to propel your brand.
Custom packaging is an excellent and cost-effective approach to raise brand recognition, achieve competitiveness, and bring in new customers. Your external packaging presentation also acts as a mobile billboard for your business.
While custom printed pouches are essential and indispensable investments for your business, customized packaging can get pricey and even harm your brand if the execution isn't perfect.
To help you prevent this, we've created a list of 10 typical errors to avoid when creating custom printed packaging.
A typo or a graphical text fault casts a negative light on your products and brand as a whole.
It physically demonstrates that your business is negligent, and this may cause buyers to think that your products are also riddled with defects.
Therefore, you should never overlook any mistakes in your printed bag designs. They may be expensive to fix in terms of time, effort, and budget, but this diligence is well worth the investment.
Modern-day customers want the most up-to-date designs in all areas, including product packaging. This certainly includes aesthetic and functional aspects that help them use your products more efficiently and feel proud carrying your products around.
Don't make the mistake of selecting packaging designs that aren't based on the current needs and wants of your audience. Many customers will probably not like it. As you consider upgrading your packaging design, aim to stay ahead of your competition and establish yourself as an industry leader.
We also recommend investing in seasonal packaging rather than mass-producing a single design if you regularly execute major holiday promotions. Consider experimenting with fresh packaging and printing ideas if feedback from your customers and team call for it.
Many businesses make the error of producing printed pouches that suit their own creative preferences rather than those of their consumers. We've seen this and have also taken good care of new packaging versions that generate more positive responses.
Consumers are the recipients of your personalized packaging, and therefore, you must investigate their packaging demands, expectations, and tastes before anything else. Strategize and create printed packaging that caters to your customers.
When it comes to creating your custom packaging, less is more.
Sometimes, trying to aggrandize your packaging design actually complicates it and may even result in a branding fail. Unless it is consistent with your brand, avoid using too much new jargon or fancy sayings.
A basic, straightforward, and simple-to-understand design will be easy to absorb and certainly gives a better recall. A confused lead, as the saying goes, never buys.
Any product packaging should first and foremost work to attract the attention and capture the fancy of a potential customer.
Your packaging should then also set your brand apart from competitors and other businesses in your industry. As such, your custom pouches should not resemble those of your competitors - even if you are striving to outperform them.
Therefore, design your final packaging in a way that distinguishes your brand from competitors. Create visual cues that express your unique brand personality and creatively communicate your brand benefits and values.
We always say that an excellent custom packaging pouch should be eye-catching, practical, and functional.
If you use the wrong packaging material, your finished packaging will not function properly or function at its best. Surprisingly, while particular materials are inexpensive, they may not be suited for packing specific products.
Make sure you choose the proper packaging material to make your printed designs look more professional, all the while fulfilling customer requirements and decreasing waste.
Avoid using illegible lettering in the name of flashy graphics or "novel" fonts. Your brand name, logo, slogan, and other details should be visible, clear, and, most importantly, legible.
Also, avoid designing a custom pouch that is either too big or too small for your products. Using the correct size bag guarantees the protection of your products, reduces material wastage, and lowers expenses.
With competitive price and timely delivery, Wanhui Packaging Technology sincerely hope to be your supplier and partner.
Recheck your custom packaging dimensions to ensure that your printed pouch is the correct size.
Compared to standard packaging, flexible pouches are more resilient. Choosing rigid containers like glass or tin means you also need to ensure that your shipping process is extra secure since this type of packaging is more likely to see dents and breakages.
Pouches make it possible for you to expect fewer handling issues, fewer market returns, and complaints due to less than optimal packaging (and suggestions that the contents aren't in the best shape either).
Switch to eco-friendly flexible packaging materials rather than bulky and rigid packaging that takes up more space in the landfill. Make sure to outline all your requirements to guarantee the best match and results.
In the same way that you should test drive a vehicle before finally purchasing it, you should test your packaging before mass production.
It would be best to try samples out for functionality, durability, and strength. This way, you can confirm that your bespoke custom packaging fits properly and does what it needs to do according to the packaging goals you've set.
Once you have finished creating your packaging pouch designs and finalized all the specifications, it is now time to place an order. The first step is to determine how many pieces you need to order. While this is mainly determined by your budget and storage capacity, ordering in bulk will allow you to take advantage of discounts and avoid running out of stock. Check out our separate guide on how to get an idea of how much inventory you need to start.
Designing custom printed packaging is rewarding, but this exciting endeavor is also prone to error. You might make mistakes in the size, material, and artwork, which could jeopardize your branding and, by default, your business.
Make sure you don't make these blunders while designing custom printed pouches by following our advice. Give us a holler and consult with one of our packaging specialists if you have any second guesses about your custom packaging. Our staff collaborates with you to assure your choices are empowered by knowing the right things and being 100% sure about what you want.
Packaging, much like most things in business, can become outdated. Well-designed, and perhaps most importantly, relevant packaging is important for many reasons. If you have packaging for your products right now, but you're thinking of switching it up a little bit ' this article is for you. When you're redesigning something, there are many questions to ask yourself. We've condensed the most important ones into this one post for your convenience.
Packaging projects can be complex and time-consuming, and require many moving parts to get the job done. Doing it all yourself, while admirable, can prove to be more difficult than one expects.
For this reason, hiring a company to manage these projects is the best action to take ' Hey! We know someone '
But all jokes aside, being prepared is the most important factor when taking on a monumental project that can shape your brand. Make sure you have all of the answers early in the game.
Here are our most-asked questions, and some from our expert custom packaging specialists!
Obviously the most important product ' and is often overlooked. You may be thinking, 'How can that be? This is what the packaging is for.' Oftentimes, something as simple as this gets overlooked in the hoopla of everything.
First and foremost, you need to understand everything about your product. Weight, fragility, and perishability are all attributes that need to be taken seriously. These factors will directly impact the materials and accessories used in your redesign packaging products. How fragile an item is can mean the difference between a paper sleeve and a rigid box ' definitely a difference in cost here.
Another seemingly obviously question, but important nonetheless. In this day and age, it's important not to waste materials unnecessarily. There's no need to use a box that's 3x the size of the product being packaged. Getting accurate dimensions for your products are essential when redesigning components.
This ensures that the product is able to remain intact during transport and avoids any kind of damage that may upset the customer. Sometimes, products require custom-fitted inserts in additional to external packaging, and dimensions play a huge part in these decisions.
Lastly, in terms of product questions ' you never want to spend more on packaging than the product is worth. Although packaging is essential, it should never cost more than the thing it's holding together.
Market research, past purchasing behaviour, anything that can tell you about your target audience is key. You may not immediately associate it with redesigning of packaging, but your target audience is everything.
They're the ones that are ultimately going to be purchasing your product and have the ability to determine the way your brand is viewed. They are able to give immediate feedback on appearance and functionality, so a focus group isn't completely out of the question depending on the size of the redesigning project.
With new customers, there isn't much to lose. The people you really need to pay attention to are the ones who have been dedicated consumers for years. Making too large of a difference can have a negative impact. It's all about playing the game and making sure that the changes you make are necessary.
In packaging, you have to have the correct balance between allowing you to increase the value of your product and staying true to your loyal customer base.
The worst thing you can do is miss the mark completely on the tone of your industry. This is because you risk your product not being recognised as part of the industry to begin with. When you're redesigning, you need to ensure that the design is still consistent with your industry to maintain positive reactions.
If your industry is constantly re-inventing yourself, it's easy to look antiquated in a sea of more current design. Again, it's about balance. You need to differentiate yourself from your competitors, while still maintaining the look, feel and tone of them.
Speaking of competitors ' What are they doing?
When you revitalise your packaging, you need to make sure that it's not too similar to your direct competitors. In fact, in some instances you may want to do the exact opposite!
Think of your placement on a shelf ' if all of our your competitors have busy packaging then you may want to do simple, solid colours as it will stand out. Likewise, if your competitors are all doing simple packaging, consider going with a bold design to catch your consumer's eye.
Decide on your goal and stick to it. What are you trying to accomplish by changing your packaging components? The answer to this question will have a direct impact on the direct you take.
For example ' your sales are down and after some surveying, you find out that it is directly correlated to the packaging design. Customers find it difficult to open your packaging and decide to go with a competitor that is more easily accessible. Sometimes it's not this simple, but you definitely need to determine why you want to revamp your packaging.
If a redesign will directly impact your bottom line, then you're on the right track.
Now, depending on your goals, you may not even need to redesign your packaging. Instead, you may just need to make some minor adjustments.
If you know for a fact that customers like specific components, be sure to keep those. As we previously mentioned, your customer base can be very opinionated and have the power in their hands.
Legally, make sure all of the regulatory information is included on your packaging. Nutritional facts, declaration of identity, ingredient lists' the list goes on.
Once you have your personalised list of things that have to be on your packaging, you can move on to what you want on your packaging.
Definitely. Environmentally friendly options are the obvious choice with packaging, so be sure to make the right decision.
When all is said and done, you have to make the best choice for your business and brand. Whether it's redesigning your existing packaging, creating brand new components, or branching out to alternative materials, LeKAC is here to help you. Contact us to get the ball rolling on your next project!
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