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The fruit and vegetable stand is an important part of the self-service store - especially in the summer, when we have the full season for fruit and vegetables. Proper display of products, including constant care for their freshness, is a guarantee of high sales. If the stand looks inviting and attracts attention, customers are more likely to add something extra to the basket. How to take care of such stand? Discover what rules of displaying vegetables and fruit should be implemented so that customers will buy more.
What do you need to remember about when displaying vegetables and fruits in the store?
1. Find the right place. The perfect space for a fruit and vegetable stand in a self-service store is right next to the entrance. Present all vegetables and fruits in one area of the store.
2. Bet on quality. The customer will not buy spoiled or damaged products. Therefore, make sure that vegetables and fruits have &#;healthy&#; color, they are not bruised or rotten. Check for freshness, softness, and level of maturity. Check all damage on a regular basis, such as cracks, stains, discoloration, signs of aging. During each delivery, it is worth checking the entire assortment in the box at random, including the fruit at the bottom of the collective packaging.
3. Make sure you have easy access to the product. Make sure that each product on the vegetable shelf or island can be easily and comfortably reached. You will limit losses, because customers will not constantly move boxes or containers. It is also a good idea to tilt the shelves to maximize the visibility of the assortment.
4. Trust the cooling devices. Not all vegetables and fruits do well when exposed to store temperatures. Some may require slightly cooler conditions to stay fresh longer. So think of an open refrigerated counter or an island.
5. Create the impression of abundance. A huge part of your sales success depends on how you arrange your products. Vegetables and fruits are rich in colors and shapes, so you have a lot to show off. The stand should immediately catch the eye with its abundant and varied assortment. By the way, remember about clear, visible price tags.
6. Sort your products properly. You can do this based on color, i.e. juxtapose vegetables and fruits in contrasting colors. For example, red tomatoes look great next to green cucumbers. It is also worth placing close items that are usually bought together - e.g. tomatoes and lettuce for a salad.
7. Take care of cleanliness. Dirty fruit and vegetables do not look aesthetically pleasing, and the point is to encourage the customer to buy as much as possible. Besides, packing such vegetables is nothing fun. Therefore, carefully wipe them from the sand and get rid of unnecessary shells. Pay particular attention to carrots, parsley and potatoes, as they are the most soil-shedding parts. Just remember: vegetables should not be washed as this shortens their shelf life.
8. Remember about lighting. It will emphasize the quality and freshness of products and will make the stand more easily attracted by customers. The light on the fruit and vegetables section should be of a neutral color. We wrote more about it HERE.
9. Sprinkle regularly. It's obvious that vegetables and fruit start to wilt and lose their firmness eventually. You can extend their freshness considerably by sprinkling them with water during the day. This type of shower is especially needed by lettuce.
10. Apply the FIFO rule. The principle "First In First Out", is about the constant flow of goods. The vegetables and fruits that entered the warehouse first should leave it first. This way you will prevent products with expiry date from being left behind.
11. React to changes at the stand. Constantly replenish the empty spaces with new products to make sure you don't run out of anything. Besides, such "holes" in the display do not look inviting. If an item is running low, put it into smaller containers. Be sure to remove those vegetables and fruits that have been cut or damaged.
12. Secure products overnight. The most durable vegetables and fruits can easily remain on display, i.e. potatoes, citrus, apples, white cabbage. It is worth covering them with a curtain and taking it off only in the morning. On the other hand, delicate vegetables - such as lettuce, Chinese cabbage, broccoli, cauliflower, mushrooms, and carrots - should be stored in a cold store in an appropriate back-up cabinet.
13. Remember about the necessary additional assortment. Apart from vegetables and fruit, there are also disposable bags. If a customer starts looking for them elsewhere in the store, he may not return to the stand. Under no circumstances should you put them on top of your products, but place them next to them, for example on a rack. A scale will also come in handy, even if the cashier weighs everything. As consumers, we like to know how much we will pay.
14. Enrich your offer. Often, potted herbs are added to the fruit and vegetable stand. The most popular are mint, basil, parsley and coriander, but you can try a much wider assortment. Such plants stay fresh much longer than their cut counterparts. Just don't forget to irrigate regularly.
Do you have any questions about refrigeration equipment to help display vegetables and fruits? Or maybe you want to know other products from our offer that will help you run your business? We are happy to help. All you need to do is contact our Customer Service Department.
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A retail island display is a visual merchandising technique where the merchandise is arranged so that it can be seen from all sides. The main concept behind this display is to showcase specific products that can be seen by every shopper, no matter which direction they may approach them. Take a look at this excellent example our team recently spotted from Christian Langloys!
Every retail display is different, but most products have the same needs: to be visible and appealing.
This retail island display is from Christian Langloys, a specialist in seafood produced for supermarkets and restaurants. It is engineered from wood material and comes with a large metallic pot in the upper layer. Additionally, it showcases a variety of products from Langloys Traiteur, which are packaged from small to tall glass bottles.
Retail island displays are often used to display product collections in retail locations such as grocery stores, apparel shops and more. These displays present products in an organized way that is ideal for shoppers who want to find a specific type of product. The island display structure can include several tiers that allow retailers to easily switch out products as desired.
Retail island displays are the ideal solution to give your customers a clear overview of your products. They can be used for both displaying items and for serving customers, thus increasing customer satisfaction.
An island display allows retailers to showcase their goods in an easily accessible location for customers who may not be able to get to the other end of an aisle or are simply looking for something more convenient to reach.
In addition, because many island displays have a large amount of floor space, retailers can use them as mini-stores within their larger area in-store and move products around depending on seasons and promotions.
Retail island displays are designed to be visually attractive for consumers. By arranging items on the display, it can create a sense of comfort and well-being. It can also enhance the image of a store&#;s product offerings by creating an appealing sales environment.
These custom retail displays are arranged in-store in such a way that they can be easily accessed. They usually have ample space around them that allows customers and passersby to take a closer look at any given product being displayed. This means that customers can get a full view of what&#;s on offer without having to walk all over the place or squeeze through other people just to get up close and personal.
If you think about it, retail islands are often located in areas where customers are most likely to make impulse purchases. For example, in supermarkets and supercenters, these displays are typically located at the end of an aisle where there is space for people to stop and browse. These spaces tend to be highly visible from other parts of the store, which adds to its visibility and allows passersby to see what is being displayed.
For many retailers, the in-store experience is the key to driving sales. And for those who depend on impulse purchases to drive incremental revenue, a well-stocked retail island display can make all the difference in how shoppers view the products on hand.
Developing retail island displays are a great way to catch customers&#; attention and make your brand stand out from the rest. It&#;s a fun and effective way to market your business in a retail setting.
Island displays are a great method for increasing the visibility of items, eliminating visual noise in areas such as entrance points, and creating a memorable experience for consumers. An effective island display can become an eye-catching centre point wherever it&#;s showcased and help give a store&#;s brand and identity.
With this convenience on hand, retailers are able to offer better customer service and increase sales. Inventory turnover will be higher because shoppers can browse merchandise without needing to wait in line at registers or seek assistance from clerks.
Here at ODM, we are always on the lookout for new and exciting custom display stand ideas and branded promotional products that suit your branding requirements. Our talented team of in-house product designers, Mindsparkz, can design the perfect branding tool for you.
We also offer product brainstorming sessions and a range of POS display designs that can exceed the industry norms. Feel free to contact us today to find out more about how we can help your brand with your marketing needs. We would love to hear from you!
For more Produce Island Display supplierinformation, please contact us. We will provide professional answers.