When it comes to choosing a POP Display for your product launch, the choices can get a little overwhelming? What if you choose the wrong style of display? What if it doesn't hold enough products or restock easily? These are all great questions to have in mind when you're making a choice.
So we put together an easy-to-use form to help you out. Simply fill out the form below, and our team will review your answers. Then we will send you an in a few minutes about what we think the best type of POP Display is for your products!
A POP Display is essentially for promoting one product or brand to consumers. It's designed to catch the eye of someone walking by your products and also attract attention with taglines, logos, pictures, etc. The goal of a POP Display is to get the customer to stop in their tracks long enough to check out what you're selling; then hopefully make an impulse purchase.
POP Displays are typically used in retail stores like convenience chains, pharmacies, supermarkets, gas stations, dollar stores, and big-box retailers (like Target). They're meant for impulse buys because people usually don't plan on stopping when they walk into these types of stores. That's not always true nowadays so it could be more useful in some cases than others!
POP Displays are also great at raising awareness about upcoming products or products that you might be launching soon. They can do this because people are more proactive when they see something interesting in the store. For example, if your POP Display is showcasing a product lineup of what you'll have in the future, then customers will go to stores looking for these items while they're not available.
This works especially well for seasonal items that tie into the holiday shopping season. For example, let's say you have some gorgeous Christmas gift baskets on display. People who walk by might stop and ask about them even though it's not close to Christmas yet! That means one less person leaves empty-handed during the holidays which makes for happy customers who come back to buy your products later.
POP Displays are also great for enhancing your marketing campaign. A POP Display can help promote brand awareness, communicate brand values, reinforce your message, and attract attention. We'll break each of those down individually starting with brand awareness.
For example, you could be working on a project with an event planner to host a company expo at their venue. It would be really helpful if you could provide them with some kind of signage that they could put up around the exhibition space that promotes your business or product line in some way. You might have something on display that helps tell visitors more about what your company does or who you are as people. That way when attendees leave the expo they have some more information about who hosted this event so they can give their business to you over your competitors.
Another big factor with POP Displays is organization. It's best if your products are organized in a way where people don't have to dig around on your display or look at multiple items before they can make a purchase. You want your POP Display to help create an easy shopping experience for customers.
For example, let's say someone wants to buy some new running shoes but they're overwhelmed by the number of different options available on some random wall at the mall. They might not find what they need and leave without buying anything since it took too long to find what they wanted. That doesn't look good for you as a retailer! But if you put those same shoes in a nice, well-organized display next to other popular items, it will be easier for them to shop.
POP Displays are best used to show off your product. Sometimes consumers will notice the products on your shelves or tabletop displays, but for some reason, it just doesn't entice them to buy. That's where POP Displays come in! These types of displays draw attention and can help convince customers that they should try out your products.
This way you have more people trying out your product, which then gives you a better chance at making a sale. Each type of POP Display has different strategies to draw customers in.
The type of POP Display you will need depends on a handful of factors, but once you have them down it will make the entire process so much easier.
How many products can your POP Display hold? Depending on the display type, you could be very limited in your options. To determine this, it's best to go to retail stores and examine other displays on the store floor. How many products fit on the display also impacts how often the display will need to be re-stocked.
The biggest enemy of a POP Display is downtime. When there is no product on the display, there's nothing to sell!
The location of your POP Display in the retail space is important to consider. Ask yourself if you want people to be able to get close enough to get a good view of your product. Talk with your retailer about what options are available to you.
Displays that are on shelves typically have more standard sizes and limitations, while displays directly on the floor simply need to fit in the general aisle dimensions.
Each point of purchase display has its general practices for product sizes. That's because you want to make sure the products are easy to shop, and the display is never empty.
For smaller lightweight products, you will typically want a Sidekick, Counter Display, or Endcap. Larger products will use Pallet Displays, Floor Displays, and even Dump Bins.
This is the largest capacity (holds larger quantities of product easily). Commonly used in gas stations and convenience stores where there is usually more space available since people don't typically go into the store with a planned list of items they're looking to buy. Smaller products like candy can fit well on counter displays; whereas, apparel may not.
These displays are all about impulse purchases. So fill them with lightweight and low-cost items to draw customers in.
Similar to counter displays, Sidekick style POP Displays tend to be a bit smaller. They make good use of a little-used corner or alcove to attract customers' attention while they walk by. These can also be used in the center checkout lane for impulse buys too.
These displays can be in the middle of an aisle, near the register, and anywhere in between. Sidekicks are focused on new items, trying items in different areas of the store, and even sales.
Endcap displays are similar to Sidekicks, but slightly larger. Like Sidekick Displays, they work great for impulse buys, new items, and sales. These pop up on the end of an aisle (hence the name). Some retailers like these because it breaks up the flow of traffic on one side of the store to another.
Customers typically don't go out of their way to look at Endcaps; however, you can still give them a reason with a good copy or eye-catching graphics. And if you design them to be a store-within-a-store then you can start educating customers and get them to learn more about your brand.
The most versatile category of all POP Displays. Floor Displays come in a variety of sizes and typically hold the most products. They can be anywhere in the store, from the entrance to the edge of an aisle. Floor Displays can be designed around any style of product.
A great way to use these displays is to include a header with graphics that changes throughout the year depending on the season. This allows you to keep the display fresh, without breaking the bank.
Dump Bin Displays are usually located at floor level or slightly below (often on a pallet for easy moving). The point is to invite people to go digging around for deals, but be careful not to lose money by having too many items here. The more focused on a category these displays are, the better they perform.
If you have a bulk inventory of products that are ready to sell in an organized pile, these are the best performing displays.
The big brother of Dump Bins, and too many items can hurt your brand's image (especially if it is a high-end brand). These displays put more focus on the products than the display itself. You'll find these in wholesale clubs or industrial/warehouse stores.
Whether you're using a Full-Pallet, Half-Pallet, or Quarter-Pallet, these displays have a few things going for them. They can include a Pallet Skirt to have large text that includes product benefits and draws customers in. But these displays are all about a premium look that enhances your brand's image.
There are a variety of different POP Display styles to choose from, each with its own set of benefits and best practices. It's important to consider your product and what type of customer you're targeting when deciding which display style will work best for you.
For example, if you're selling high-end products, and Endcap Display may be the best option to showcase your items in a premium way. If you have a bulk inventory of products that are ready to sell, Dump Bin Displays might be the way to go. Whatever the case, contact Bennett today for help creating a custom POP Display that will increase sales and promote your brand!
If you're ready to start designing a display, contact us today for a quote!
The last time you shopped at a retail location, do you remember seeing any eye-catching and flashy promotional signs or standing cardboard cutouts used to promote one of the store's products?
Those signs were a part of that store's point of purchase marketing strategy and their goal is to persuade customers to purchase the item and when done effectively, it really works!
Plus, we have the details on everything you need to know about point of purchase marketing so you can begin using it to your advantage effectively.
POP marketing, or point of purchase marketing, is the strategy a marketer takes to deliver a message surrounding a specific product to potential customers.
The goal for POP marketing is to deliver the message to the potential customer at exactly the right time to persuade them to make a purchase.
POP marketing typically uses printed materials such as custom signage and displays. And these POP displays and POP marketing materials are critical sales tools that help market a brand or product effectively.
Printed materials used in POP marketing are collectively one of the biggest sectors in the printing industry.
Whether they&#;re printed on paper, plastic, vinyl, or corrugated cardboard, these items are extremely important branding opportunities, and they are instrumental in swaying the opinions of millions of shoppers every day.
Just a few reasons why POP marketing displays are important include:
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In all types of stores, brands are competing with one another for the attention of passing shoppers. The brand with the most attractive and persuasive display sells the most since the shoppers are drawn to it.
In addition to brands competing with one another, they&#;re also competing with brands from entirely different product categories. For example, supermarkets do their best to keep items together by category or usage, it&#;s impossible to design a store where one type of product is the sole focus all the way through.
For the shopping experience to be interesting and easier for the shoppers to navigate, stores present them side by side as space allows. This is where this inter-product category competition comes from, and it&#;s important to realize this exists to ensure your point of purchase print collateral will outshine the rest, both within and outside of your product category.
POP marketing is generally used by brick-and-mortar businesses like retailers, salons, and restaurants.
The brands that benefit from POP marketing are the ones that sell their items in locations physically near point-of-sale (POS)&#;the places where customers make a payment or consider their purchasing options like registers, checkout counters, or restaurant tables.
The following are a few examples of notable candidates who benefit from using POP marketing techniques:
Restaurants use POP marketing such as gift card displays near their register or other POS as well as table tents on their tables promoting dessert options or happy hour to effectively convince customers to add something to their order.
Clothing stores, boutiques, hardware stores, auto part stores, and other stores in the retail industry all take advantage of POP marketing. For example, many place their lower-ticket items around their checkout counter or even use POP marketing to advertise their most profitable products to entice customers to make a purchase or add to their purchase.
These are one of the most common places you&#;ll see POP marketing. Each checkout lane is usually separated by retail shelving filled with candy, snacks, batteries, magazines, refrigerators with various sodas, etc. Items in these areas can sell up to 64 times faster than the same product on a shelf elsewhere in the store.
Nonprofits often team up with retailers and restaurants to allow customers to donate an additional amount of their purchase to their charity, which can become a huge source of income. Eye-catching displays like printed cutouts or branded boxes at the retailer&#;s POS are key to the nonprofit&#;s success.
Any time you walk into a gas station you encounter various POP marketing displays. Specifically, near the checkout counter where you can find chargers, lighters, gum, snacks, and more.
Often when people are at a car wash, or other car service shop, they have to wait for their car to be ready. During this time, car washes can effectively increase their sales by presenting POP marketing displays near the register or waiting area including displays filled with car accessories, car air fresheners, and more.
POP marketing typically focuses on low-ticket items that are targeted towards impulse buyers who aren&#;t loyal to a specific brand.
This is because consumers who are categorized as brand shoppers will often choose their preferred branded items while impulse shoppers will often choose a few lower priced items while shopping around as well as choose more low-ticket items as they pass through the checkout line.
While different brick-and-mortar stores have different customer bases, POP marketing in their checkout areas tends to be attractive to every shopper in their design and positioning as they often present items that the consumer considers a &#;deal&#; whether that is described as a product on sale, a product that is new in-store, a limited edition product, or a product that is labeled as the &#;product of the week.&#;
When it comes to selecting the final medium by which you will convey your POP marketing messages, there are several options to choose from which include:
Counter displays, or &#;prepacks,&#; are a POP marketing option that often displays low-priced, impulse items and are often constructed using heavy cardstock or cardboard.
They are fairly small or small enough to display on a POP shelf or counter while not breaking up the line of sight between the store clerk and customer. However, they typically take up more space than other POP marketing materials like shelf talkers and table tents and are more eye-catching as a result.
POP floor displays are like counter displays but are larger and are presented on the floor rather than on a shelf or countertop. They&#;re commonly constructed from cardstock or corrugated cardboard and often feature a bin or divided compartments filled with the product they&#;re trying to sell.
Floor displays are POP marketing tools that need to take a few more things into consideration when designing such as structural integrity and floor space required so they will meet retailers&#; requirements.
Ceiling danglers are custom printed signage that hangs from the ceiling, and they are extremely effective at directing shoppers to a specific product while encouraging them to add the specific item to their cart.
Try using ceiling danglers in your next POP marketing strategy to promote a sale or a new product that is available to successfully increase the number of people who buy your product you are promoting.
Shelf talkers or shelf danglers are some of the most affordable and most impactful options in POP marketing.
They provide optimal placement of your POP marketing message while doubling as a branding opportunity to build brand awareness. They are very affordable and effectively help certain products stand out from other products placed on the retail shelves.
Posters are very effective at pulling consumers in to purchase a specific product. POP posters that go up in the front windows, the front of grocery stores, or on the walls of department stores can help bring people in and keep the advertised product top of mind as they shop.
Furthermore, posters are an affordable POP marketing option that can be combined with other POP marketing materials. For example, a POP poster can increase the number of people who make a product purchase when combined with floor decals, ceiling danglers, and more as when these options are combined, they advertise the POP message multiple times on different levels.
Table tents and table towers are the perfect POP marketing option for retail countertops, for using in the waiting room of offices or service providers, or on the tables of restaurants.
Use these POP materials to promote a specific product that is for sale, a new product available, or to entice a customer to join your rewards program. Or if you&#;re in the restaurant industry, use table tents to encourage your customers to buy a dessert or add a drink from your happy hour list to their order.
Window clings are the perfect POP marketing tool if you&#;re setting up your POP display near a window, a mirror, or any other smooth surface. Also, when placed on the windows of your storefront, they effectively draw people into your store while keeping a specific brand or product top of mind while consumers shop.
Banners are a POP marketing option that can be hung up on walls, from the ceiling, draped over tables, or they can be used as a standalone sign when using an x-stand or retractable banner stand.
They are slightly more expensive than other types of POP marketing materials like posters or table tents, but because of their large scale and durable vinyl material, they can be used for an extended period as well as can be used outside.
These point-of-purchase tools work just like shelf talkers do as they promote a product and entice customers to buy a specific item by displaying a message on retail shelves. However, these materials typically use clamps or casings which printed messages are inserted into.
For these, standard products like postcards, posters, or flyers can easily and affordably be used to print your POP message on and use as a shelf sign or aisle violator. You can even use a product like a half-fold brochure and print your message on only half of the product while using the blank half as the designated &#;taping half&#; and the other half to present your POP marketing message.
Floor graphics or floor decals are the perfect point of purchase marketing tool because when they are designed effectively and are placed in a high traffic area, they help direct traffic to the certain product you are promoting.
These are also a great POP marketing option to combine with other materials like posters, shelf talkers, and ceiling danglers.
At the end of the day, the materials you choose for your POP marketing strategy need to reflect your goals and budget as well as coordinate with the location and space you use to display your POP message.
Whether you decide to go with a counter display, shelf talkers, or a full-sized floor display, it&#;s important to keep all of the details above in mind as you&#;re going about preparing your POP marketing strategy.
If you&#;re interested in ordering any of the POP print marketing items described above, simply choose your desired product below to get started today. If you have any questions or are looking for something different, feel free to us at , give us a call at 800-707-, or chat in through our live chat tool!
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