Middle East's Sweetest Treat: Gummies Export

19 Jul.,2024

Gummies are small, chewy candies that are usually fruit-flavored and shaped like various objects, such as bears or worms. They are made from gelatin, sugar, and flavoring agents.
Gummies became popular in the Middle East because of their unique texture and wide variety of flavors. They are also perceived as a healthier alternative to traditional Arabic sweets, which are often high in sugar and saturated fat.
The gummies market in the Middle East is growing rapidly, with increasing demand from young consumers and tourists. Popular brands include Haribo, Trolli, and Jelly Belly.
Gummy manufacturers in the Middle East face several challenges, such as high production costs due to imported raw materials, limited access to distribution channels, and a lack of government support for the industry. Additionally, there is stiff competition from established local confectionery companies.
The future of the gummies market in the Middle East looks positive, with continued growth expected in the coming years. Manufacturers are exploring new flavors and packaging designs to appeal to a diverse consumer base. However, they will need to address the challenges mentioned above to stay competitive in the market.