When it comes to marketing for your business, your vehicle can be a great asset. Some businesses have their fleets repainted so that they have the right logo and contact information. However, it can be very expensive and the car’s resale value will decrease with the new paint job.
Car wrapping is an alternative way to use your vehicle fleet (or a single vehicle) to market your business. The wrap is a large vinyl decal or graphic that is placed directly over the original paint. It is becoming increasingly more popular as people start to consider several aspects about the exterior of their vehicles. There are many benefits to using a wrap on your car or cars over repainting it.
One of the most important things when it comes to customizing a vehicle is the paint job. However, getting a good quality painting job can be quite expensive.
A better and more affordable alternative is a vinyl vehicle wrap.
By applying a thin plastic film over your car’s paint, vinyl wrap provides an opportunity to customize your vehicle in so many different ways.
Imagine it like a giant sticker.
Even though you may not have realized it, you’ve probably seen a car wrapped in some kind of material. Most new vehicles come with some sort of clear plastic covering applied to their bumpers and hoods.
It protects the windshield from stones and other debris that the car is exposed to on a regular bases. It protects the paint underneath from damage caused by impacts and makes the car look newer for longer.
Wrapping a car in vinyl is similar to wrapping an entire house in wallpaper. You can also wrap the whole vehicle, not just the bumpers and the hood.
Companies have developed a variety of different types of colored vinyl for use on cars, offering a wide array of choices in terms of colors, textures, and patterns. You can check out all the different options available for your vehicle here!
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There are lots of great reasons to get a vinyl wrap for your vehicle instead of a paint job. So, let’s take a look at some of the pros.
One of the main advantages of a vinyl wrap is that it usually costs less than a custom paint job.
Minimal downtime painting a vehicle is a huge project. From the prep phase, to priming, through drying time, and then applying multiple layers of paint, it takes a lot of time to get a new color scheme on your ride.
A vinyl wrap is a great alternative to traditional methods because it requires very little prep time. You simply clean your vehicle, apply the vinyl, and wait for the adhesive to cure before driving off into the sunset. Once applied, the vinyl will generally stay on the vehicle until you decide to remove it.
Vinyl wrap options are greater than those available with paint and can definitely match any color you can paint a vehicle. Many companies provide wraps that can even change colors depending on how the light strikes them.
Vinyl comes in a variety of finishes, including gloss, semi-gloss, matte wrap, and satin. You may also use vinyl to simulate other materials such as carbon fiber, chrome, stainless steel, or even leather (if you want that).
Also, wraps and decals are removable, so you can always go back to the original paint or try out a new color. This way, you can keep your car looking fresh without having to repaint it every time.
Vinyl wrapping your vehicle not only protects the original paint, but also increases resale value. You can remove the vinyl to show the like-new paint to potential buyers.
Digitally printed vinyl wraps means you can create a unique look for your vehicle based on a custom design or your businesses logo. A quick search on Google or Instagram will show some amazing examples of the kinds of designs that can be printed on vinyl.
Digital designs are a cost-effective way advertise using your car as a moving billboard. Just think about how many time you’ve been stuck in traffic and seen a cool design, or noticed an awesome logo on the side of a truck.
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Though there are few disadvantages of wrapping your car with vinyl, some people might consider the same aspects that can be negatives against vinyl as they would for any area of customization.
With any trades focussed industry, quality matters.
Thats why the most important aspect to getting your truck, trailer or vehicle wrapped is what brand of vinyl your installer uses. At Outpacer, we only use the highest quality 3M and Avery vinyl to make sure your wrap will last for years, giving you a great return on your investment.
Other brands may appear and feel the same, but they are less long-lasting and fade or discolor with time. Worst of all, when low-quality vinyl is used, it can cause paint damage during the removal process.
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Final Thoughts
It takes a skilled professional to give a car an exquisite paint job; the same can be said for vinyl wrapping and decals.
An unprofessional installer may cause harm to your car. The vinyl must be precisely cut while it’s being applied. A skilled worker will do this without harming the vehicle’s original paint, whereas an amateur could scratch or mark the finish of your vehicle.
The quality of a wrap may also be seen from the edges. An inexperienced installer will leave rough, unfinished edges along the panels and curves. It may appear appealing from a distance, but an improper installation might damage client contact opportunities.
Contact Outpacer today and let our hundreds of satisfied businesses speak for us.
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