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Point-of-sale (POS) displays are similar to POP displays, but the fundamental difference is location. POP displays are often placed near the merchandise they promote anywhere on the retail floor. For instance, a POP display for plastic tiles will be located in the flooring aisle. Conversely, POS displays are exclusively located at the checkout counter where the exchange of goods takes place.
Both POP and POS displays raise brand awareness. But since their uses vary, here&#;s how to use either.
Use POP for:
Use POS for:
Point-of-purchase displays designs vary by intended length of use and are categorized as follows:
Temporary displays are displays made of cheaper materials. They are designed for short-term use (around 3-6 months) and are ideal for showcasing seasonal products, on-sale items, and new merchandise. Some come with products already stocked and many can be recycled after use.
Semi-permanent displays are created from more durable materials and are intended to last anywhere from 6-12 months. Their more robust design means they can withstand frequent customer contact and can be restocked a few times before discarding or recycling. Semi-permanent displays are ideal for showcasing a range of products simultaneously or displaying higher ticket items.
Permanent displays are made with sturdy materials like plastic and are designed to last from 1 to 3 years. They are heavy-duty and often look like a store or kiosk within a larger store. They are suitable for long-term advertising.
POP displays come in a variety of types to best suit the promoted product and the marketing objectives of the manufacturer. Display types include:
Counter displays are portable displays and gravity-fed dispensers that fit in the smallest places. They&#;re perfect for checkout counters and encouraging unplanned purchases. Counter displays are ideal for small, single-packaged items like gum, candles, candy, gum, toothbrushes, hand sanitizers, lip gloss, and more. While their design is intended to accommodate small spaces, they can still grab attention through the use of bold graphics and colors.
Floor displays or floor stands are freestanding units placed in the store aisle, usually at eye level. They include endcaps, display bins, pallet displays that showcase toys, foodstuffs, house items, electronics, DVDs, etc. Most retailers use floor displays for new or seasonal items to influence customers to purchase.
Endcap displays can include retail signage, a freestanding unit, or an inner display on gondola shelving. Endcaps are located on the end of aisles facing the most highly trafficked areas of the store. This prime location increases visibility and boosts sales by ensuring that customers who don&#;t make it down the aisle still have the opportunity to engage with the brand or product. Endcaps are ideal for promoting seasonal products or promotions, such as back-to-school supplies or holiday products.
These small units sit on the shelf and are effective for advertising items with limited space and pushing customers to try something new or buy impulsively. They often display small, consumable products like gum, candy, and cosmetics, but can also promote newspapers, books, and magazines in checkout areas. Some stores with small spaces use clip strips (or impulse strips) which hang from existing shelving to display items and attract impulse buyers. Shelf talkers are hang tags that attach to existing shelving and are another effective way to draw attention to and provide more information about a product.
Printex Transparent Packaging offers POP packaging production and various design services to meet your specific needs. We use specialized CAD design software to create solid and attention-grabbing displays to help you get the most out of your marketing campaigns. We work with a range of common materials, including PET, HDPE, TerraPET&#;, and any other material that can be an effective and efficient medium for your product.
Contact us today to learn more about our services. You can also browse through our product inventory or request a quote to get started.
In the field of point-of-purchase (POP) marketing, much effort goes into making the most effective display materials. Because a strong display solution can help in competing for retail support, it's important to understand the different types, and how they make an impact.
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#marketing #POP #merchandising #FMCG
June &#; bh
So, what's the key to effective displays? It's all about customization! Many solutions can fit any situation. To work well, display doesn't need to be big and loud. Every material can engage with shoppers, as long as it strikes the right chord.
In this article, we'll first talk about what a POP display is, and its role in marketing. Then, we'll look at examples from the two categories of permanent solutions: free-standing displays and retail fixtures.
We specialise in the creation, design and manufacture of point-of-sale display materials, specific retail furniture and merchandising solutions, all 100% custom-made to the in-store projects of retail and brand. At Team Pilotes, we prioritise environmental sustainability by analysing the life cycle of each project to minimise its impacts &#;&#;
A POP display is a material stores use to show off products to shoppers. When making retail plans, brands focus on how their display looks. It's usually the first thing store visitors see from a brand.
Every brand selling in physical stores uses POP displays. Marketers who specialize in merchandising are the ones who design and organize displaying. They do it when launching new products, getting visitors interested in existing ones, or during promotions. They make sure the displays work well and can handle the wear and tear of the store.
Most times, people learn about products through ads outside the store, like on TV, radio, social media, or in magazines. But once they're in the store, POP displays take over. They bring back memories and pull shoppers toward the products, whether consciously or not.
A free-standing display unit is any stand-alone presentation in a store that grabs your attention. These displays put an offer right in the middle of your shopping journey, either in the aisles or all around the store, and preferably in the most busy zones. The materials are customized to fit the brand and the products they present.
Stocked with merchandise, floorstand boosts how noticeable and reachable the items are when it matters most. With attention-grabbing shapes, materials, vivid graphics, and colors, these stands look appealing, keeping everything tidy on shelves or hooks. They not only make the brand more recognizable but also invite people to check out what's on display.
&#; To find out more, read our article > Why a floor-display should be part of any marketing mix ?
Floor-standing display unit 'My spirits corner'
Captain Morgan floorstand
Display rack chocolatier Galler
Power wing for biscuits
Isle units are stand-alone floor displays you can approach from any side. You'll find them anywhere in the store where there's open space. They are powerful displays since they break through traffic-flow patterns and keep shoppers engaged.
Display for organic superfood brand
Spinner display for gift boxes
Bottle display for chewing gum
4-sided floor unit for spirits
A showcase, display case, or cabinet is a special kind of stand-alone display with glass or see-through plastic all around it. It shields valuable items from being touched by people. To touch or buy something from the showcase, customers usually need to ask store staff for help. These displays are great for high-end items that are at risk of being stolen because they provide extra security.
Logic vape cabinet
Showcase display anniversary collection
Display case for e-cigarettes
CBD High Society display
A countertop display is a stand-alone presentation, usually with smaller items. Placed on a shop counter or table, it encourages shoppers to buy on the spot. It's a great way to showcase products without taking up much space.
&#; To find out more, read our article > Countertop display: the most direct advertisement
Counter-top for candy, injection moulding
Counter display for glasses, metal
Tiger Balm counter-top display
Counter-top stand for food supplements
Brands can create unique glorifiers to display their products in a different way. These glorifiers serve ornamental purposes, providing a special visual experience that's both attractive and informative. They're the perfect way to highlight a product with endless options for shape, design, and material. Since glorifiers are meant to showcase qualities and features, buyers can find the item on its home shelf.
A VIP bottle presenter or a parade tool is a type of POP material used to create excitement in nightclubs, restaurants, bars and other on-trade venues. With its design and visual appeal this remarkable material strengthens the desirability of the drink offering. It invites customers to fully immerse themselves in a Very Very VIP serving ritual. A parade tool is always mobile, allowing waiters to theatrically present the featured bottle at the customer's table. Spectacle and content to be shared on social media guaranteed!
&#; To find out more, read our article > Spirits & drinks: use a bottle glorifier to stand out in hospitality venues
Retailers set up animations in their windows to attract potential customers and draw them into the store. These window displays represent the store and can be the deciding factor in whether someone decides to enter. They create visually appealing designs that convey a brand, an offer, or the essence of the store.
&#; To find out more, read our article > Retail Window Display: Tips, Ideas & Inspiration
X-mas display for a personal care retailer
Shop display
X-mas display for a personal care retailer
Easter display Neuhaus
Gondolas are larger, free-standing shelving units with one to four sides, placed in open areas of a store. Designed to hold items for as long as needed, they often have adjustable shelves to display different types of packaging. While they're usually made of metal, brands can promote themselves through graphics, scenery, and attractive color schemes.
Gondola for a personal care set
Installation for nail polish
Gondola bath & beauty care
Front-end installations
getell Product Page
This category includes all POP solutions to guide and inform visitors about product features, benefits, technical details, usage, and more. These displays don't always relate to a product directly. In practice, the distinction isn't always straightforward ...
&#; To find out more, read our article > The 2 pillars of instore marketing: presentation and instore communication.
&#; To find out more, read our article > 7 types of instore messaging ... and how they influence shopping behaviour?
Fisher Price toy guide
Sunbrella sunscreen catalogue
Beka bedding materials & accessories guide
Berry Floor color library
Digital strategies, along with technological devices in digital displays, offer opportunities for traditional retailing and brands to guide choices, provide advice, maximize limited physical space, and more ...
Sephora virtual shelf
Info kiosk La Poste
Shelf unit with multimedia screens
Smart shelving
In larger stores, shop-in-shops or corners are used when a brand dedicates a larger area to sell a variety of products. Modular design is essential for optimal use of diverse spaces. Different modules with various functions are used to customize the assigned space, immersing customers in the brand's universe, regardless of the shop.
Shop-in-Shop Balterio
Shop-in-Shop Berry Floor
Shop-in-Shop Look
Shop-in-Shop Tarkett
One key to a successful store is how the permanent fixtures catch the attention of visitors. Every little thing is carefully planned to create a tempting and welcoming atmosphere. With a nice setting and an easy-to-follow layout, customers are likely to spend more time in the store and might come back more often. Let's look at some common solutions brands and stores use to catch their eye.
Shelving units, also known as racks, are where stores display and stock their products. They help keep the store organized in aisles, and guide how people move around. They look neat and tidy, and they make it easy to see and find what's on offer.
Sometimes, the shelves need to match the product. This is a chance for brands and stores to be creative with designs, colors, lights, graphics, and how everything is set up. Instead of using the usual shelves, brands can create custom ones for a more compelling and memorable shopping experience.
&#; To find out more, read our article > The most effective shelf management solutions explained
Custom shelving spices
Retail shelving for color cosmetics
Gum shop-in-shop 'pleasure break'
Custom shelving for home fragrance brand
Endcaps sit at the ends of aisles. Because visitors walk by them while moving from one aisle to another, they're in a perfect spot to catch lots of attention. Even passerby strolling through the main walkways, the fast track, can spot products without venturing down the aisles.
Endcap
Generic endcap 're-brandable'
'Tornado' endcap for a chewing gum brand
Endcap
Customers don't like waiting at the checkout, so stores focus on a smooth scenario in the queue area &#; it's the busiest zone, perfect for selling small, affordable items that rarely make it to your shopping list. Checkout or front-end displays are low shelved units that need specific design and arrangement to fit a variety of products.
&#; To find out more, read our article > Front-end displays drive up-selling in the checkout area
Front-end display Auchan
Front-end display Intermarché
Checkout display Auchan
Checkout display Cora
An on-shelf, on-fixture or shelf-on-shelf display is any POP solution you see on a store shelf. Trays or frames are used along the shelf edge to break up the visual monotony of the shelving. The physical nature of these in-store solutions allows for a lot of creativity.
On-shelf frame for a biscuits brand
Shelf-on-shelf for matcha tea
In-line unit for canned vegetables
Shelf-on-shelf display Bath & Body
A shelf stopper, or shelf talker, is a material that sticks out perpendicular to the shelves in an aisle. Like a wobbler, it grabs attention and improves the brand's image. These are powerful in-store marketing tools to make a product stand out on the shelf.
&#; To find out more, read our article > 5 tips to stand out on retail shelving with a shelf talker
Shelftalker for bourbon
Shelftalker for gin
Shelf talker for rum
LED shelf talker for vodka
Also known as a power wing, sidecap, or endcap side display, these are small POP solutions made to efficiently use space. They're great for cross-merchandising, or suggesting items that go well together. Customers don't have to change aisles to get something that goes with what they already picked.
Sidecap for a chewing gum brand
Sidekick for single bars
Cross-merchandising wing for fabic softener
Clip strip for single bars
Existing shelves or racks can be enhanced. By combining creativity and technical hacks, marketers make the area where an assortment is displayed more appealing. Fronts, fins, cards, banners, frames engage with customers, add decor or service, e.g. through segmentation - customers can navigate the range faster and find what they are looking for.
&#; To find out more, read our article > Shelf merchandising equipment: solutions and hacks
Shelf enhancement Naturals
Shelf enhancement for a chocolate assortment
Whisky Library Diageo
Shelf enhancement Heineken
Appealing display can make the difference between attracting a prospect or losing a customer to a competitor. Here at Pilotes, we believe in the power of premium display. Our 25 years of experience allows you to enhance the appearance of your choice instore. Reach out today to set up a free consultation. We'll find the best solution for your brand.
Date: July &#; bh
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